Aldi has been named the nation’s favourite supermarket, according to the latest polling data from YouGov.
Shoppers ranked Britain’s fastest growing supermarket ahead of Lidl, Tesco, Sainsbury’s, Asda and Morrisons in the study.
It comes at the same time as the supermarket attracted an additional 1.3m shoppers* as consumers look to save money during the cost-of-living crisis.
An independent price comparison by trade magazine The Grocer also found that the Big Four supermarkets – Tesco, Sainsbury’s, Asda and Morrisons – were on average 24% more expensive than Aldi. Additionally, Aldi was also recognised by Which? as the UK’s Cheapest Supermarket having won the accolade for two years running.
Richard Thornton, Communications Director at Aldi, said: “We know that with the rising pressures of the cost of living, customers are looking for ways to save more than ever, while still looking for high-quality affordable food.
“Aldi continues to offer great quality products at unbeatable prices, which is why we believe British shoppers have voted us the nation’s favourite supermarket yet again.”
Data taken from YouGov Q4 2022 Popularity rankings of UK supermarkets. YouGov Ratings uses millions of responses to continually monitor what the UK thinks about thousands of things, from people and products to brands.
* Kantar market share data, 12 weeks to January 22, 2023
Aldi is spreading the festive cheer and bringing together local communities by donating Christmas lunches to those in low-income areas across the UK.
Britain’s fourth-largest supermarket is working in partnership with Company Shop Group to provide free Christmas dinners at Community Shops in the run-up to Christmas.
Aldi has announced when its stores will be open over Christmas and New Year.
From Monday 18th December to Saturday 23rd December, shoppers can visit Aldi stores between 7am and 10pm to pick up everything they need to celebrate Christmas, at the lowest possible prices.