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ALDI NAMED CHEAPEST SUPERMARKET FOR 12th MONTH IN A ROW
5 November, 2024
- Aldi has taken home the title of Which? Cheapest Supermarket every month since October 2023
- The latest research from consumer group Which? has revealed shoppers could have saved £1,475 in the last year by switching to Aldi
- Aldi is the only supermarket to achieve this milestone
Aldi has just been named Britain’s cheapest supermarket for the 12th month in a row – with an average basket of weekly shopping costing £30.73 less than at Waitrose.
Not only is Aldi the only supermarket to ever achieve this milestone, but the discount retailer has also reached this goal for the second time, putting it streets ahead of the competition. In fact, shoppers could have saved up to £1,475 on average by shopping at Aldi over the last 12 months.
Consumer champion Which? has found that shoppers could have spent £122.92 less by switching from Waitrose to Aldi in October, while those making the swap from Tesco could have an extra£53.72 in their pockets at the end of the month.
Those who thought they might be getting a good deal when they use their Nectar or Clubcard are in for a surprise, as Which? included loyalty prices in its monthly Cheapest Supermarket price comparison, and the results still showed Sainsbury’s to be £14.27 more expensive than Aldi, while Tesco was £10.60 pricier.
In fact, even those with the Lidl Plus app- which offers a discount on everyday Lidl prices – would have saved money by shopping at Aldi in October.
The full results are below:
| Retailer | Average price for 62 items |
| Aldi | £111.66 |
| Lidl with Lidl Plus | £112.07 |
| Lidl | £112.33 |
| Tesco with Clubcard | £122.26 |
| Tesco | £125.09 |
| Asda | £125.26 |
| Sainsbury’s with Nectar | £125.93 |
| Morrisons with More | £128.96 |
| Morrisons | £130.05 |
| Sainsbury’s | £130.79 |
| Ocado | £135.47 |
| Waitrose | £142.39 |
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Although we’re not surprised to hear we have been the UK’s cheapest supermarket for 12 consecutive months, we’re still enormously proud of this achievement. Our customers know that the only place to get Aldi prices is at Aldi – and the fact that we’re the only UK supermarket to achieve this milestone is proof of that promise.
“Our unswerving commitment to providing the best quality food at the best possible prices clearly shines through when customers see how much money they can save every week simply by switching to Aldi. Here’s to 12 more amazing months!”
-ENDS-
For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk
Business news
ALDI IS LOOKING FOR PARENTS TO JOIN NEW PANEL – WITH UP TO £400 IN SHOPPING VOUCHERS UP FOR GRABS
18 March, 2026Aldi has today announced it is on the lookout for 10 parents from across the UK to join its new Aldi Parent Panel – offering families the chance to bag up to £400 in shopping vouchers and free products, in return for their valuable input into future family focused products and initiatives.
Aldi, who was recently named as Supermarket of the Year at the 2026 Loved By Parents Awards, is inviting parents of children ranging from babies through to teenagers to apply, with successful applicants reflecting the diversity of family life across the UK.
Those selected will be asked to take part in short surveys and product reviews at key points throughout the year, helping to inform Aldi’s family-focused initiatives and wider customer experience. In return, parents will receive £100 in Aldi vouchers every time they complete a survey, alongside free Mamia products and selected Specialbuys.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Families rely on Aldi every day, and it’s important that we continue to listen to what really matters to them. The Aldi Parent Panel gives parents from across the UK the opportunity to play a role in shaping how we support families - from the products we offer to the experience we provide in-store and beyond.
“We want the panel to reflect families of all shapes, sizes and experiences, so we can continue delivering the quality and value Aldi is known for.”
Parents who would like to apply to join the Aldi Parent Panel are invited to submit either a short written application (up to 200 words) or a short video explaining why they would like to take part. Applications should be sent to aldiparentpanel@aldi.co.uk by Wednesday 15th April 2026.
For more information, please visit: https://www.aldipresscentre.co.uk/terms-and-conditions-for-aldi-parent-panel-the-panel/
The launch of the Aldi Parent Panel follows the return of the Mamia New Parent Fund for 2026, which will see Aldi will give away £100 vouchers every week for 12 months - totalling £5,200 - to help parents cover the cost of essentials including nappies, wipes, baby food pouches and toiletries.