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ALDI NAMED CHEAPEST SUPERMARKET FOR THIRTEENTH MONTH IN A ROW

• Latest research from consumer group Which? has found Aldi to be the UK’s cheapest supermarket for the thirteenth consecutive month
• Shoppers can save a significant £16.55 compared to the most expensive supermarket, for the same basket of items

As UK families continue to try and keep household costs down, Aldi shoppers can be confident they’re getting great quality products at the best possible price as the supermarket is named the cheapest in the UK – for the thirteenth month in a row!

Consumer group Which? conducted its monthly Cheapest Supermarket price comparison, looking at the cost of a basket of items, including groceries and household essentials.

The latest research shows that in June Aldi was a huge £16.55 cheaper than the most expensive supermarket, Waitrose, for an equivalent basket of items. 

Which? also revealed Aldi to be £7.42 cheaper than Tesco and £10.73 cheaper than Morrisons.

The full results are below: 

Julie Ashfield, Managing Director of Buying at Aldi, said: “We know it’s a difficult time for many and we’re proud to have been consistently named as the UK’s cheapest supermarket. In the face of an ongoing cost-of-living crisis, we continue to support our customers when it matters most.”

The news comes as Aldi announces the return of its popular school uniform bundle. Available in stores only from 6th July, Aldi’s school uniform bundle includes two polo shirts, one sweatshirt, and a choice of trousers or a pleated skirt, all for just £5. With a huge six-month satisfaction guarantee, Aldi are also introducing a price match guarantee for their school uniform bundle allowing shoppers to purchase the school uniform at the lowest price*.

*We guarantee to match from 06/07/2023 until 31/08/2023 the lowest total price for our bundle uniform offer (excluding multi-buys and any promotional prices) which includes 2 pack girls’/ boys’ polo shirts, sweatshirt and girls’/ boys’ trousers OR pleated skirt. If you can provide proof of a lower total price (excluding multi-buys and any promotional prices) for the same items at Asda, Lidl, Morrisons, Tesco, Sainsbury’s or Marks & Spencer on the date of your purchase, we will match that price in store. Prices correct at time of print and are subject to change.

-ENDS- 

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk  

020 7479 0910 

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Please contact the Aldi team at Clarion to confirm product details and availability prior to print.