Aldi has been officially named Grocer of the Year at the Retail Week Awards 2023 held last night (30th March).
Following record growth – Aldi now has a 9.9% market share according to the latest Kantar figures1 – the nation’s cheapest supermarket2 beat its more expensive rivals Tesco, Sainsbury’s and Ocado to take the home the big award of the night, ‘Grocer of the Year’.
Awarded in recognition of its achievements and successes over the past year, judges praised the supermarket’s customer understanding, excellent execution of business strategy and sustainability.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi we believe access to great quality food and drink is a right not a privilege. As the nation faces continued uncertainty, we’ve seen shoppers vote with their feet by choosing Aldi – it’s great to now see this recognised by the Retail Week Awards too.
“This accolade provides customers with the assurance that Aldi really is the best supermarket in Britain and the whole team at Aldi are incredibly proud.”
For further information, images or to request a sample, please contact the Aldi team on: firstname.lastname@example.org
020 7479 0910
Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
Last night The Great British Bake Off featured caterpillar cakes in Party Week of the popular baking show. The technical challenge saw the quarter finalists take on the task of making a caterpillar cake.
The UK’s favourite supermarket couldn’t resist responding to the episode with a series of social posts, including an open letter to Channel 4, which shoppers have found hilarious. It reads:
“To Channel 4, We are intellectual caterpillar counsel to Aldi UK. We write to you regarding Channel 4’s violation of Cuthbert’s rights. Aldi has always been a big fan of the Great British Bake Off, and we’ve long craved a Hollywood handshake… But tonight’s episode really took the biscuit.”