Shoppers can save a whopping £25.96 compared to the most expensive supermarket, for an equivalent basket of items
As the cost of living crisis continues to hit the nation, consumer group Which? has today revealed that Aldi is the UK’s cheapest supermarket. Helping shoppers cut household costs where it counts, Which? has revealed savings of up to £20.30 compared to the Big Four, meaning that Aldi shoppers can be confident they’re getting the best quality products at the best possible price.
Which? conducted its monthly Cheapest Supermarket price comparison and looked at the cost of a basket of 49 items, including groceries and household essentials, with Aldi coming in cheapest at just £76.24. The same shopping cost a whopping £20.30 more at Morrisons and £12.24 more at Tesco.
The independent consumer group’s research also found Aldi to be a massive £25.96 cheaper than the most expensive supermarket, Waitrose, for an equivalent basket of items.
The full results of the research are as follows:
Julie Ashfield, Managing Director of Buying at Aldi, said: “We know that so many families across the UK are feeling the pinch, with many unsure of what the future holds. At Aldi, we’re dedicated to keeping costs low for our customers, without compromising on the high quality they’ve come to expect from us. We’re so happy to be named the UK’s cheapest supermarket yet again and are thrilled that our commitment to the lowest prices continues to be recognised.”
The news comes as Aldi reveals just how shoppers can save nearly £250 a year by switching to its own brand Mamia nappies, with new data showing that two in five parents are now choosing the award-winning nappies making Aldi the largest retailer for own brand nappies in the market.
For further information, images or to request a sample, please contact the Aldi press team on: firstname.lastname@example.org
020 7479 0910
Notes to editors:
Aldi is Britain’s fifth largest supermarket with over 960 stores and around 38,000 colleagues.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness.
Aldi makes the everyday amazing. But amazing doesn’t happen overnight so that’s why Aldi is making changes to be better every single day, to be Fairer, Greener and Healthier for customers, society and the environment.
That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
The company’s current achievements and initiatives include:
Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards
 Source: Kantar | GB Market | Total Nappies and Pants | Volume (units) | 52 w/c 10th July 2022
Aldi is spreading the festive cheer and bringing together local communities by donating Christmas lunches to those in low-income areas across the UK.
Britain’s fourth-largest supermarket is working in partnership with Company Shop Group to provide free Christmas dinners at Community Shops in the run-up to Christmas.
Aldi has announced when its stores will be open over Christmas and New Year.
From Monday 18th December to Saturday 23rd December, shoppers can visit Aldi stores between 7am and 10pm to pick up everything they need to celebrate Christmas, at the lowest possible prices.