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ALDI NAMED UK’S CHEAPEST SUPERMARKET FOR THIRD CONSECUTIVE MONTH

Shoppers can save a whopping £25.96 compared to the most expensive supermarket, for an equivalent basket of items

As the cost of living crisis continues to hit the nation, consumer group Which? has today revealed that Aldi is the UK’s cheapest supermarket. Helping shoppers cut household costs where it counts, Which? has revealed savings of up to £20.30 compared to the Big Four, meaning that Aldi shoppers can be confident they’re getting the best quality products at the best possible price.

Which? conducted its monthly Cheapest Supermarket price comparison and looked at the cost of a basket of 49 items, including groceries and household essentials, with Aldi coming in cheapest at just £76.24. The same shopping cost a whopping £20.30 more at Morrisons and £12.24 more at Tesco.

The independent consumer group’s research also found Aldi to be a massive £25.96 cheaper than the most expensive supermarket, Waitrose, for an equivalent basket of items.

The full results of the research are as follows:

Julie Ashfield, Managing Director of Buying at Aldi, said: “We know that so many families across the UK are feeling the pinch, with many unsure of what the future holds. At Aldi, we’re dedicated to keeping costs low for our customers, without compromising on the high quality they’ve come to expect from us. We’re so happy to be named the UK’s cheapest supermarket yet again and are thrilled that our commitment to the lowest prices continues to be recognised.”   

The news comes as Aldi reveals just how shoppers can save nearly £250 a year by switching to its own brand Mamia nappies, with new data showing that two in five parents are now choosing the award-winning nappies making Aldi the largest retailer for own brand nappies in the market.[1]

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For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk

020 7479 0910

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Notes to editors:

Aldi is Britain’s fifth largest supermarket with over 960 stores and around 38,000 colleagues.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.

Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness.

Aldi makes the everyday amazing. But amazing doesn’t happen overnight so that’s why Aldi is making changes to be better every single day, to be Fairer, Greener and Healthier for customers, society and the environment.

That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.

The company’s current achievements and initiatives include:

• Aldi has been named as the UK’s Cheapest Supermarket for 2021 by consumer champion, Which? and were also the only supermarket to receive Which? In Store Recommended Provider for February 2022.
• According to The Grocer magazine, Aldi is the UK’s lowest-priced supermarket. A basket of 33 everyday items at the Big 4 supermarkets is on average 19% more expensive than at Aldi (18/03/2022).
• Research released by Which? in May showed that for a basket of 22 essential items throughout April, Sainsbury’s was 15% more expensive than the same shop at Aldi. The same shop was also 16% more expensive at Tesco.
• Aldi has a ten-year partnership with Teenage Cancer Trust – Aldi recently achieved its fundraising milestone of £6m ahead of its five-year target, which will go towards helping the trust to reach out to every young person with cancer in the UK. Aldi has also now committed to extending the TCT partnership for a further five years with a commitment to donate an additional £5m over this period.
• Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £10.10 nationally and £11.55 within the M25. 
• Aldi is the official supermarket partner of Team GB and ParalympicsGB ensuring every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, with two million 5-14-year-olds already learning about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to 2025, including the 2022 Winter Olympic games in Beijing and 2024 Summer Olympic games in Paris.
• Aldi has announced plans to increase the amount of food and drink it buys from British suppliers by £3.5bn a year by the end of 2025 as it continues its rapid expansion across the UK.
• Aldi works with Community engagement platform Neighbourly to help combat hunger’s devastating effects, as it continues to fight against child food poverty as no child should ever go hungry.
• Aldi is proud to accept Free School Meal vouchers in its stores for the purchase of food and groceries.
• Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice for seven consecutive years, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
• Aldi was voted Britain’s Favourite Supermarket and Wine Retailer of the Year for the third consecutive time by readers of Good Housekeeping magazine, while its Specially Selected range was voted Favourite Premium Supermarket Range for the second year running.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

[1] Source: Kantar | GB Market | Total Nappies and Pants | Volume (units) | 52 w/c 10^th July 2022