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ALDI REMOVES PLASTIC FROM ITS BEER AND CIDER
Aldi has removed all plastic packaging from its own-label four-pack beers and ciders to further reduce plastic waste.
The UK’s fourth-largest supermarket has replaced the plastic shrink wrap and rings with a cardboard alternative.
The packaging is fully recyclable at home and removes 95 tonnes of plastic packaging per year, as part of Aldi’s continuing efforts to reduce its environmental impact and develop alternative packaging for its products.
Luke Emery, Plastics and Packaging Director at Aldi, said: “Minimising plastic waste is important to both Aldi and our customers, and we are always looking for ways to adapt our packaging. Moving our beer and cider to card packaging is another step in our fight against unwanted plastic.”
The change follows Aldi’s switch to fully recyclable own-label handwash packaging in May and the removal of single-use cutlery from its Food To Go range in September.
ENDS
For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk
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GREAT BRITISH FACE OFF: ALDI’S OPEN LETTER TO CHANNEL 4 GOES VIRALAFTER CATERPILLAR CAKES FEATURE ON BAKE OFF
15 November, 2023
Last night The Great British Bake Off featured caterpillar cakes in Party Week of the popular baking show. The technical challenge saw the quarter finalists take on the task of making a caterpillar cake.
The UK’s favourite supermarket[1] couldn’t resist responding to the episode with a series of social posts, including an open letter to Channel 4, which shoppers have found hilarious. It reads:
“To Channel 4, We are intellectual caterpillar counsel to Aldi UK. We write to you regarding Channel 4’s violation of Cuthbert’s rights. Aldi has always been a big fan of the Great British Bake Off, and we’ve long craved a Hollywood handshake… But tonight’s episode really took the biscuit.”