Aldi is to add signs and symptoms of bowel cancer to all its packs of own brand toilet roll in response to Bowel Cancer UK’s #GetOnARoll campaign.
Bowel cancer is the UK’s fourth most common cancer and the second biggest cancer killer. Yet almost half of adults around the UK could not name a single symptom of bowel cancer in a recent survey. Red flag symptoms include changes in bowel habit and bleeding from your bottom and/or blood in your poo, which can all be noticed while people are on the toilet.
Knowing the symptoms to look out for, and acting on them, can lead to bowel cancer being diagnosed at an earlier stage when it is easier to treat and even cure.
Now, Aldi has teamed up with Bowel Cancer UK to include the potentially life-saving information, together with a QR code for customers to find out more, on over 70m packs of toilet rolls every year.
Julie Ashfield, Managing Director of Buying, at Aldi, said: “It’s shocking to learn that almost half of all adults in the UK cannot name a single symptom of bowel cancer. When we heard how powerful it could be to simply print the signs and symptoms on loo roll packaging – so they are there when people most need to see them – we were really keen to get involved.
“Spotting signs early is so important, so anything we can do to raise awareness of what people should look out for, and signpost them to Bowel Cancer UK to find out more, is crucial.
“We’re delighted to be the first retailer to announce we’re getting on board since the launch of the #GetOnARoll campaign and we’re calling on all other retailers and loo roll brands to follow suit.”
Genevieve Edwards, CEO at Bowel Cancer UK, added: “We are delighted to partner with Aldi to raise vital awareness of bowel cancer symptoms with people all over the country. It’s the UK’s fourth most common cancer, with someone diagnosed with the disease every 15 minutes in the UK.
“Bowel cancer is treatable and curable especially if diagnosed early, but 60% of people are diagnosed at later stages when it is much more difficult to treat. Part of the problem is low awareness of the red flag symptoms of bowel cancer that should prompt people to contact their GP.
“It’s such a simple idea to share this vital information on loo roll packaging. It could help us reach millions more people every year, and will undoubtedly help save lives. We want to thank Aldi for taking this step and encourage all other retailers to follow suit.”
Last night The Great British Bake Off featured caterpillar cakes in Party Week of the popular baking show. The technical challenge saw the quarter finalists take on the task of making a caterpillar cake.
The UK’s favourite supermarket couldn’t resist responding to the episode with a series of social posts, including an open letter to Channel 4, which shoppers have found hilarious. It reads:
“To Channel 4, We are intellectual caterpillar counsel to Aldi UK. We write to you regarding Channel 4’s violation of Cuthbert’s rights. Aldi has always been a big fan of the Great British Bake Off, and we’ve long craved a Hollywood handshake… But tonight’s episode really took the biscuit.”