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ALDI SHOPPERS SCORE BIG SAVINGS WITH TOO GOOD TO GO BAGS

29 April, 2024

Aldi shoppers have now saved over £7 million since the launch of its partnership with Too Good To Go.

Britain’s fourth largest supermarket has sold more than half a million bags via the world’s largest surplus food platform since partnering in February 2023, helping to avoid an estimated 1,500 tonnes of CO2 emissions*.

The bags contain a range of grocery products that are approaching their sell-by or use-by dates and are offered at a reduced price, costing just £3.30 each for at least £10 worth of food.

The supermarket has also revealed the top locations across the country where its shoppers have saved the most – ranging from Birmingham and London to Glasgow and beyond.

The figures show that the service is most popular in Birmingham, where an estimated 14,000 Surprise Bags have been purchased so far, saving shoppers the equivalent of more than £270,000.

The UK capital follows closely behind with 11,800 bags purchased in London and over £230,000 saved, while those in Liverpool and Northampton have saved around £130,000 and £100,000 respectively.

Liz Fox, National Sustainability Director at Aldi UK, said: “It is amazing to see the sheer number of our customers that have made the most of our Too Good To Go Surprise Bags since launching last year.

“This partnership not only allows us to reduce food waste and demonstrate our commitment to being a sustainable retailer, but also enables our customers to access quality food whilst saving even more on their shop.”

The data comes as Aldi recently announced the extension of the collection window for its Too Good To Go bags, with customers now able to secure a bag up to 24 hours ahead of the collection time via the app. In addition to this, customers will be able to purchase a Surprise Bag on Sundays from 21^st April.

Aldi also donates surplus food from its stores through its partnership with Neighbourly, which has seen the supermarket donate more than 45 million meals to those in need since 2019.

The UK cities with the most avid Too Good to Go users include:

1. Birmingham (14,000 bags)
2. London (11,800 bags)
3. Liverpool (6,700 bags)
4. Northampton (5,500 bags)
5. Glasgow (5,400 bags)
6. Manchester (5,200 bags)
7. Coventry (4,600 bags)
8. Leicester (4,400 bags)
9. Sheffield (4,200 bags)
10. Derby (4,200 bags)

ENDS 

*Data provided by the United Nations Food and Agriculture Organisation