Shoppers hunting for the best deals already head to Aldi to pay as little as possible for their weekly shop, but the supermarket is now making groceries even more affordable.
All of Aldi’s 912 UK stores will soon mark down perishable products such as bread, meat and fruit and vegetables by 75% before stores close on their last day of life.
Aldi currently reduces the price of some products on their best-before or use-by dates, but is now offering bigger discounts, which are marked with a red sticker.
The move will give savvy customers a bargain while cutting waste, as Aldi works towards a target of halving food waste by 2030.
The time that items are reduced will vary by store, and all products will be sold on a first-come, first-served basis.
Julie Ashfield, Managing Director of Buying at Aldi, said: “Aldi is already known for its low prices, but these discounts will help some shoppers to cut their grocery bills even further – all while helping us reduce food waste.
“Customers should look out for the red stickers when shopping at Aldi, but shoppers need to be quick as I’m sure the products will prove popular.”
Aldi is spreading the festive cheer and bringing together local communities by donating Christmas lunches to those in low-income areas across the UK.
Britain’s fourth-largest supermarket is working in partnership with Company Shop Group to provide free Christmas dinners at Community Shops in the run-up to Christmas.
Aldi has announced when its stores will be open over Christmas and New Year.
From Monday 18th December to Saturday 23rd December, shoppers can visit Aldi stores between 7am and 10pm to pick up everything they need to celebrate Christmas, at the lowest possible prices.