Aldi, one of Britain’s fastest-growing supermarkets, is supporting the Hidden Disabilities Sunflower to help provide an even better shopping experience for those with non-visible disabilities and create a more inclusive workplace for colleagues.
Colleagues at Aldi’s more than 970 stores have undergone training around hidden disabilities and the Sunflower symbol, so they can offer additional assistance to customers who may require it.
Shoppers with hidden disabilities – such as autism, chronic pain, mental health conditions and mobility or speech impairments – will also be able to use the Hidden Disabilities Sunflower store finder to locate their nearest Aldi store.
Aldi colleagues across all other areas of the business have also completed the training – and have the option to wear a Sunflower badge to signal to others that they too may need extra support.
Richard Shuttleworth, Diversity and Inclusion Director at Aldi UK, said: “We are committed to ensuring Aldi is as accessible and inclusive as possible – both to shop and work, which is why we are delighted to be able to further assist our customers and colleagues through our support of the Hidden Disabilities Sunflower.”
Paul White, CEO, Hidden Disabilities Sunflower said: “We are delighted that Aldi has joined the Hidden Disabilities Sunflower network. Grocery shopping is a basic requirement but can be challenging for a variety of reasons for people with non-visible disabilities. With such a large number of stores in the UK it means that millions of Aldi customers that choose to wear the Sunflower will feel confident that they will be offered help, understanding or just more time should they need it.”
Last night The Great British Bake Off featured caterpillar cakes in Party Week of the popular baking show. The technical challenge saw the quarter finalists take on the task of making a caterpillar cake.
The UK’s favourite supermarket couldn’t resist responding to the episode with a series of social posts, including an open letter to Channel 4, which shoppers have found hilarious. It reads:
“To Channel 4, We are intellectual caterpillar counsel to Aldi UK. We write to you regarding Channel 4’s violation of Cuthbert’s rights. Aldi has always been a big fan of the Great British Bake Off, and we’ve long craved a Hollywood handshake… But tonight’s episode really took the biscuit.”