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ALDI TAKES CROWN AS UK’S CHEAPEST SUPERMARKET

• New findings from consumer group Which? show Aldi to be the UK’s cheapest supermarket for November
• A basket of shopping at Aldi is over £20 cheaper than Waitrose
• Latest win follows the supermarket being named the cheapest place to buy a Christmas dinner

Supermarket Aldi has been named the UK’s cheapest supermarket.

With the festive season here, Brits are continuing to look for ways to keep household costs down – and Aldi shoppers can be confident they’re getting the highest quality products at the lowest possible prices.

Consumer group Which? conducted its monthly Cheapest Supermarket price comparison, looking at the cost of a basket of items, including groceries and household essentials. The latest research shows that throughout November Aldi was a huge £20.62 cheaper than the most expensive supermarket, Waitrose – for an equivalent basket of items.

Which? also revealed Aldi to be £12.77 cheaper than Morrisons and £11.02 cheaper than Sainsbury’s per basket.

The full results are below:

Julie Ashfield, Managing Director of Buying at Aldi, said: “Christmas can be an expensive time for everyone, with gifts to buy and families to feed. We’re thrilled that at such a crucial time Which? has officially named Aldi as the cheapest supermarket demonstrating our commitment to providing our customers with high quality food at everyday low prices.”

The news comes as Which? also named Aldi the cheapest supermarket to buy a Christmas dinner this festive season. Looking at the cost of all the Christmas dinner must-haves including turkey, pigs in blankets and Christmas pudding, Aldi was found to be 4p cheaper than Lidl and £18 cheaper than the most expensive supermarket.

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