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ALDI UNMATCHED AS THE UK’S CHEAPEST SUPERMARKET

• Latest findings from consumer group Which? show Aldi to officially be the UK’s cheapest supermarket for February
• A shop at Aldi is over £37 cheaper than Waitrose
• Aldi recently achieved Which? Cheapest Supermarket of the Year for three years running (2023 – 2021)

Aldi has been named as the UK’s cheapest supermarket by consumer champion Which? – for the fourteenth time out of a possible fifteen!  

Two months into 2024, Brits are continuing to look for ways to keep household costs down – and Aldi shoppers can be confident they’re getting the highest quality products at the lowest possible prices.

Consumer group Which? conducted its monthly Cheapest Supermarket price comparison, looking at the cost of groceries and household essentials. The latest research shows that throughout February Aldi was a huge £37.51 cheaper than the most expensive supermarket, Waitrose – for an equivalent shopping list of items.

Which? also revealed Aldi to be £26.30 cheaper than Morrisons and £15.80 cheaper than Asda.

The full results are below:

Julie Ashfield, Managing Director of Buying at Aldi, said: “Here at Aldi, we are proud to have maintained our position as the UK’s Cheapest Supermarket for the past three years. We know that the ongoing cost-of-living crisis is bringing a lot of financial worries for consumers and that’s why we’ve invested more in price cuts than ever before. We will continue to support customers by consistently offering them great quality products at the lowest possible prices.”

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