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ALDI VOTED TOP SUPERMARKET BY BRITISH SUPPLIERS

  • Aldi ranked in first place for treating suppliers fairly
  • UK’s lowest priced supermarket achieves its highest score in five years showing its commitment to supplier relationships

Aldi has notched up a record eighth year as the UK’s leading supermarket when it comes to complying with the Groceries Supply Code of Practice, according to a poll by the Groceries Code Adjudicator (GCA), the regulator for the sector.

The Supermarket has taken first place in the GCA’s annual survey in respect to “overall assessment of compliance” with the Groceries Supply Code of Practice. Aldi scored 98% compared to a score of 97% in 2021, its highest score in five years, showcasing its commitment to supplier relationships.

Aldi also remained top in the suppliers’ “assessment of whether retailers conduct trading relationships with suppliers fairly, in good faith and without duress”.

Giles Hurley, Chief Executive Officer for Aldi UK & Ireland, said: “We are incredibly proud of this achievement as the Code reflects retailers’ relationships with suppliers, and importantly helps to ensure that they are being treated fairly. Many of our suppliers have partnered with us since we entered the UK market over thirty years ago. We fundamentally believe that these relationships should be based on fairness, trust and longevity providing certainty and security. This has helped Aldi to deliver to customers our commitment to provide unbeatable value.

“Our business model is based on efficiency and simplicity. Through our streamlined product range with a focus on exclusive own label brands, as well as running an efficient operation, we can deliver the lowest prices without compromising on the price we pay our suppliers. This has been the foundation of our success in transforming the grocery sector. We are committed to building long term relationships with suppliers and paying them a fair price whilst helping customers with the cost of their food shop.”

The Groceries Code Adjudicator’s full survey findings can be viewed here: www.gov.uk/government/news/inflationary-pressures-strain-relationships-between-retailers-and-suppliers.


ENDS

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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GREAT BRITISH FACE OFF: ALDI’S OPEN LETTER TO CHANNEL 4 GOES VIRALAFTER CATERPILLAR CAKES FEATURE ON BAKE OFF

15 November, 2023

Last night The Great British Bake Off featured caterpillar cakes in Party Week of the popular baking show. The technical challenge saw the quarter finalists take on the task of making a caterpillar cake.

The UK’s favourite supermarket[1] couldn’t resist responding to the episode with a series of social posts, including an open letter to Channel 4, which shoppers have found hilarious. It reads:

“To Channel 4, We are intellectual caterpillar counsel to Aldi UK. We write to you regarding Channel 4’s violation of Cuthbert’s rights. Aldi has always been a big fan of the Great British Bake Off, and we’ve long craved a Hollywood handshake… But tonight’s episode really took the biscuit.”

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