The latest data from Kantar has revealed that more than two thirds (66.4%) of British households now shop with Aldi, making it the third most popular grocer, ahead of Sainsbury’s, with 1.1m additional shoppers* buying their grocery shop at Aldi.
According to Kantar, households switched over £300m** in grocery spend to Aldi in the first quarter of this year to save money. The analysis also shows that Aldi shoppers are buying more items per visit than at any other supermarket*** as they get more for their money at the discounter.
One pound in every ten that is spent in British supermarkets now goes through Aldi’s tills after grocery analyst Kantar confirmed it has a double-digit (10.1%) share of the market for the first time****.
Giles Hurley, Chief Executive Officer of Aldi UK, said: “Almost 19 million shoppers are taking advantage of our brand-like quality and unbeatable prices.
“People are facing difficult choices about how they spend their money and are changing the way they shop.
“Shoppers are switching from big stores with big prices to counter the effects of inflation and keep more of their money in their pockets.
“Independent analysis shows we are consistently the UK’s cheapest supermarket, and our commitment to our customers is that will always be the case.”
Which? has named Aldi as the cheapest supermarket for the last ten-months consecutively*****.
In its latest comparison, Which? found that on a basket of 41 items the full-price supermarkets were 15% more expensive on average, with Aldi costing just £72.54, compared with Tesco at £81.58, Morrisons at £83.63 and Waitrose costing £92.55.
Last night The Great British Bake Off featured caterpillar cakes in Party Week of the popular baking show. The technical challenge saw the quarter finalists take on the task of making a caterpillar cake.
The UK’s favourite supermarket couldn’t resist responding to the episode with a series of social posts, including an open letter to Channel 4, which shoppers have found hilarious. It reads:
“To Channel 4, We are intellectual caterpillar counsel to Aldi UK. We write to you regarding Channel 4’s violation of Cuthbert’s rights. Aldi has always been a big fan of the Great British Bake Off, and we’ve long craved a Hollywood handshake… But tonight’s episode really took the biscuit.”