Consumer group Which? conducted its Cheapest Supermarket price comparison and looked at the cost of a basket of 22 items, including groceries and household essentials, with Aldi coming in cheapest at just £24.03. The same shopping cost a whopping 16% more at Sainsbury’s and 18% more at Tesco.
The independent consumer group’s research also found Aldi to be a massive 38% cheaper than the most expensive supermarket for an equivalent basket of items.
The full results are available here.
Julie Ashfield, Managing Director of Buying at Aldi, said:
“We’re committed to providing our customers the best prices possible, and we’re immensely proud that we have taken the top spot! Being named the UK’s Cheapest Supermarket in September marks our tenth win and we’re dedicated to continuing to make life a little easier for our customers.”
As well as recently being named the UK’s lowest-priced supermarket in The Grocer 33, Aldi has triumphed in the Great Taste Awards 2021, racking up a staggering 58 accolades in total, including awards for a number of home-grown products.
Winning products from Aldi’s British suppliers included Specially Selected Scotch Aberdeen Angus Ribeye Steak, Specially Selected Pork Loin Steaks, British Blue Eggs, Specially Selected Ultimate Sausage Rolls, Specially Selected Vintage Cheddar, Aldi Plant Menu Meatless Sausages and Specially Selected Caramelised Red Onion Chutney, which was awarded the top accolade of three prestigious stars.
Aldi is trialling its first deposit return scheme at its Bathgate store in West Lothian, Scotland, allowing customers to return bottles and cans in exchange for a voucher to be redeemed against their shopping.
From Tuesday 30 November, all Aldi customers will be required to wear a mask when visiting stores across the UK unless they are medically exempt.
Giles Hurley, Chief Executive Officer at Aldi UK said: “The safety of our colleagues and customers is our number one priority. Following the latest Government announcement, wearing a face covering will be mandatory for everyone that shops at Aldi from Tuesday 30 November, except for those who have a medical exemption.”
Masks also remain compulsory in Aldi’s Scottish and Welsh stores.
Other measures such as hand sanitiser and screens will also stay in place.