Research[1] shows that shoppers could have saved £884 by switching from Waitrose to Aldi this year, enough to take a family of four on holiday to Center Parcs!
Leading consumer group Which? has confirmed that Aldi was the UK’s cheapest supermarket for July. The nation’s favourite supermarket is a huge £33.11 cheaper than the most expensive supermarket, Waitrose.
Those who thought they might be getting a good deal when they use their Nectar or Clubcard are still better off shopping at Aldi — even when loyalty cards are used.
Consumer group Which? included loyalty prices in its monthly Cheapest Supermarket price comparison, looking at the cost of groceries and household essentials. The results showed Sainsbury’s to be £15.94 more expensive, while Tesco was £13.63 dearer, when using loyalty prices, solidifying the message that the only place to get Aldi prices is at Aldi.
The full results are below:
Retailer | Average price for 65 items |
Aldi | £113.87 |
Lidl | £116.24 |
Asda | £125.61 |
Tesco Clubcard | £127.50 |
Sainsbury’s Nectar | £129.81 |
Tesco | £130.27 |
Morrisons | £133.28 |
Sainsbury’s | £134.41 |
Ocado | £140.76 |
Waitrose | £146.98 |
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We’ve always promised our customers that we will never be beaten on price and the latest Which? analysis has shown just how much shoppers can save when they shop at Aldi!
“Over the course of the past six months shoppers could have saved a significant amount, showing that when it comes to price – nobody can match Aldi!”
-ENDS-
[1] Which? Cheapest Supermarket
£34 saved on average weekly Aldi shop vs Waitrose shop in 2024
£34 x 26 weeks (6 months) = £884
For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk