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ALDI LAUNCHES NEW DESIGN AN EASTER EGG COMPETITION – A ONCE IN A LIFETIME OPPORTUNITY!  

20 February, 2024

  • In a supermarket first, Aldi is calling for shoppers to submit their very own Easter egg designs to an exclusive competition launching today 
  • One very lucky winner will get the once in a lifetime opportunity to see their design sitting on Aldi shelves in 2025  
  • The chosen winner will also be invited to enjoy a unique Aldi chocolate tasting experience  

Aldi has today launched an egg-stra special competition that will have budding designers and chocolate lovers alike reaching for the colouring pencils!  

The retailer is calling for shoppers to design their very own Easter egg, to be in with the chance of seeing their design displayed on Aldi’s shelves. Whether it’s a space themed look, an under the sea egg-stravaganza or even a botanical masterpiece, Aldi will select one winners’ Easter egg design to join its 2025 range.  

Not only will the lucky winner see their Easter egg sold in Aldi stores across the nation, but they will also win an exclusive day out for a unique chocolate tasting experience.  

Applicants can enter by downloading the drawing guideline available via the dedicated Design an Easter Egg web page and fill in their very own Easter egg design – the more imaginative the better! They then simply need to share it via the entry email address: designanegg@clarioncomms.co.uk, along with their name, age and a brief description of why their design would make the perfect addition to Aldi’s Easter range. Further details and terms and conditions can be found here.    

The competition is open to applicants of all ages across the nation; just a creative flair, and love for Aldi chocolate Easter eggs required! Those who want to be in for the win must enter their drawing by the deadline of 31st March – what better activity to do on Easter Sunday!  

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Launching this new competition is a fantastic chance to engage with our shoppers and deliver the Easter products they truly want to see on shelves. Our Easter egg range grows in variety and excitement each year, so what better way to continue this tradition than collaborating with our customers to create a new Easter masterpiece!”  

How to enter: 

  • Applicants should download the dedicated ‘drawing guideline’ and fill this in with their Easter egg design. Designers are asked to use pen, pencil or paint only – no additional items to be stuck to the page 
  • Designs must then be submitted via email to designanegg@clarioncomms.co.uk  
  • Deadline for applicants is 31st March 2024 
  • The successful designer will be informed of their win via email. There will be one winner only 
  • Further details can be found on the Design an Easter Egg page.    

Terms and conditions apply. For full T&Cs visit:

Design an Easter Egg – ALDI UK

-ENDS- 

For more information, please contact the Aldi Press Office on:
T: 0161 235 0300 or aldi@citypress.co.uk

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THE £800 POSTCODE PENALTY: ALDI REVEALS OVER 200 TOWNS ARE PAYING HUNDREDS MORE FOR GROCERIES

16 January, 2026

Families in over 200 UK towns are paying up to £2,437 more per year on their grocery shopping simply because they lack access to a discount supermarket, new analysis from Aldi reveals today.

The research identifies a significant "discounter gap" across Britain, with communities from Stonehaven in Scotland to Totnes in the South West missing out on the savings that shoppers with access to Aldi enjoy.

The analysis shows that households without access to Aldi - which has been named the UK's Cheapest Supermarket by consumer champion Which? for the past five years - pay £826 more on average, rising to £2,437 in areas dominated by the highest-priced supermarkets. These figures are based on the average monthly cost difference between Aldi and either the average major UK supermarkets, or the most expensive UK supermarket, using the prices of a typical 68-item shopping basket tracked by Which?*.

The UK’s fourth-largest supermarket has mapped 220 locations across the UK where shoppers are facing a growing ‘postcode penalty’, with many paying significantly more for groceries because they lack access to a discount supermarket. These locations span every region of the country, including 35 towns in the South East, 30 in the East of England and 25 in Scotland.

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “No one should pay more for their weekly shop simply because of where they live. We believe every household should have access to high-quality, affordable food.

“With household budgets under intense pressure, local access to a discounter isn't just convenient – it can save families hundreds of pounds a year. These findings show that expanding access to Aldi is one of the simplest ways to reduce the cost of living for many.”

Aldi has invested £650 million across Britain through its store opening and refurbishment programme in 2025, with each new site creating around 40 jobs.

The discounter also recently announced it would be doubling down on its investment in Britain with a £1.6 billion commitment over the next two years, opening 40 stores each year as it moves towards its ambition to have 1,500 UK stores.

ENDS

*Savings were calculated using the latest findings from the Which? cheapest supermarket survey (December), which found a typical weekly shop of 68 items cost an average of £15.89 more than at Aldi at the average Big Four supermarket, and £46.86 more at the most expensive supermarket, Waitrose. Over 52 weeks, these savings would amount to £826.15 and £2,436.72 respectively.

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ALDI STORE COLLEAGUES TO GET ANOTHER PAY RISE AS SUPERMARKET EXTENDS MARKET-LEADING PAY RATES

13 January, 2026
  • Starting pay for Store Assistants will increase to £13.35 per hour nationally, and £14.71 inside the M25, from Sunday 1st March 2026
  • Rates increase to £14.30 per hour, and £15.03 within the M25, based on length of service
  • Aldi is also enhancing maternity pay, extending full pay to 26 weeks
  • Pay and benefits review represents a £36m investment in 2026 alone

Thousands of Aldi colleagues are set to receive market-leading rates of pay as part of a £36 million investment in pay and benefits by the UK's fourth-largest supermarket.

From Sunday 1st March 2026, starting pay for Store Assistants will rise to £13.35 per hour nationally, and £14.71 per hour within the M25, rising to £14.30 per hour and £15.03 within the M25 based on length of service.

Aldi is also increasing pay rates for Store Apprentices to £12.02 per hour outside the M25, and to £13.22 per hour inside the M25. These rates are significantly higher than the minimum wage for a first-year apprentice.

Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, said: "Our colleagues are at the heart of everything we do. Their hard work and dedication is what allows us to offer customers the quality, value and service they expect from Aldi. That’s why we're making such a significant investment in our promise to never be beaten on pay for our colleagues."

All Aldi colleagues will see their pay rise over the coming months, as well as receiving enhanced family-friendly benefits, with maternity pay extended to 26 weeks at full pay.

Aldi also remains the only supermarket to offer paid breaks to all its store colleagues – a benefit worth up to £1,470 a year to store colleagues.

Those interested in a career with Aldi can visit www.aldirecruitment.co.uk  for more information.

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