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A VERY MERRY CHEESEMAS! ALDI ANNOUNCES NEW RANGE OF FESTIVE CHEESES INCLUDING QUIRKY FLAVOURS

30 September, 2025

Whether it’s a savoury dessert or a festive party selection, nothing says Christmas quite like a cheeseboard. With a broad range of luxurious flavours and prices starting from just £2.49, Aldi is the supermarket to go for the cheesiest festive season yet.  

Starting off with a true British classic, the NEW Specially Selected Hickory Smoked Vintage Cheddar (£2.49, 200g) is bound to be a crowd pleaser. Naturally matured for two years to develop a rich flavour then smoked with hickory logs to provide a hint of sweetness, this cheese is made at the award-winning Davidstow Creamery in Cornwall. Available from 26th November. 

Those who enjoy adventurous flavour combinations will love the Specially Selected Speciality Cheeses (£2.49, 200g). From Cheddar and Pineapple to NEW Sweet and Smokey Maple Cheddar, the quirky flavours provide the perfect balance of sweet and savoury. Introducing a product that is both a dessert and a cheese — the NEW Wensleydale Ballycastle with White Chocolate & Caramel. Combining smooth Wensleydale with Aldi’s signature Ballycastle Irish Cream with a dash of delicious white chocolate and caramel, this cheese will certainly create a talking point round the table. Available from 26th November. 

Perfect for dipping and drizzling, the returning favourite Specially Selected Cheese Bakes (£6.49, 300g) won’t disappoint. Shoppers can choose from a Gruyere Fondue or a 30-Month Matured Cheddar Bake that boasts luxury. Available from 26th November. 

Nothing says premium quite like truffle. This Christmas, Aldi is launching Specially Selected Truffle Speciality Cheeses (£3.49) that come in an indulgent Truffle Brie (135g), a creamy aged Sheep’s Cheese with Truffle (175g), and a deliciously decadent Truffle Gouda (180g) crafted with Italian Black Truffle for luxury in every bite. Available from 26th November. 

Those who want a little bit of everything this Christmas should look no further than the Specially Selected Ultimate Cheese Selection Pack (£12.99, 625g). Shoppers can curate the perfect cheeseboard with this comprehensive variety of cheeses including a Vintage Coastal Cheddar, a creamy Montagnolo Affiné, a Mini French Camembert, Cave Aged Goat’s Cheese, and a NEW addition for this year, the crunchy Smoked Red Fox. Available from 5th December.  

Back again by popular demand is the Specially Selected Luxury Cheese Truckle Tower (£13.99, 1kg). This showstopper boasts one kilo of delicious cheeses including a sharp and tangy Balsamic Onion Cheddar, rich and fruity Wensleydale with Cranberry and Cassis flavour, a smoky Red Leicester and Extra Mature Coastal Cheddar. The tower creates the ultimate Christmas party centrepiece before being indulged with the help of crackers and chutneys. Available from 5th December. 

Ensuring all shoppers are covered, Aldi’s Plant Menu Vegan Cheese Selection Pack (£4.99, 400g) will also be returning this Christmas. Featuring a selection of Mature Style, Mature Style with black pepper, White Style with cranberries and Jalapeño & Chilli vegan cheeses.  

Ideal for pairing with any cheeseboard, Aldi’s popular Specially Selected Winter Chutneys (£1.39) are back and ready to impress this Christmas. Including Bramley Apple and Pear Chutney (200g) and NEW for this year, the oh-so-trendy Spiced Hot Honey Chutney (215g), shoppers can pick up from stores now.  

All cheeses need a crunchy companion, and the NEW Specially Selected Sourdough Crackers (£2.49, 130g) provide the perfect bite. Available from 16th November. 

Finally, for an unexpected addition to elevate any cheeseboard, the Specially Selected Flavoured Butters (£1.99, 110g) are a must have. Shoppers can choose from the classic Garlic & Herb, luxurious Truffle & Parmesan, or NEW for this Christmas that’s bound to intrigue the tastebuds — Gingerbread! Available from 26th November. 

Aldi’s range of Christmas cheeses are available in stores from 16th November. 

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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Christmas

ALDI’S RECORD £1.65BN CHRISTMAS AS SHOPPERS SEEK UNBEATABLE PRICES

5 January, 2026

Aldi has recorded its best-ever Christmas, with sales of £1.65 billion (+3% vs. 2024) in the four weeks to Christmas Eve, as millions of shoppers turned to the UK’s lowest-priced supermarket to make their money go further during the festive season.

The supermarket said that price had been the biggest priority for shoppers in 2025, with customers seeking ways to celebrate on a budget without compromising on quality. Ahead of the big day, Aldi committed to beating rivals on the price of a traditional Christmas dinner – part of a £325m investment to lower hundreds of prices throughout the year.

The UK’s fourth-largest supermarket saw total sales increase by over 5% in the week leading up to Christmas, as customers spent around £500m with the discounter. Aldi said 22nd December marked its busiest trading day - as millions of customers flocked to stock up on seasonal items ahead of the big day.

Aldi colleagues handled over 57m transactions over the four-week period to Christmas Eve, its highest ever number.

Demand for its Specially Selected premium own-label range also increased by over 12%, showing that customers were still keen to treat themselves but in a way that offered better value for money.

Popular products included award-winning festive lines such as Aldi’s Specially Selected The Ultimate Wagyu Fat Roast Potatoes, Specially Selected Double Wrapped Pigs in Blankets, as well as Specially Selected White Chocolate Ganache Pinecones.

Shoppers also celebrated with a glass of fizz, with Aldi selling over 5.5m bottles, or 33m glasses, of sparkling wine over the festive period.

Aldi also saw strong demand for home-grown produce, with sales of British-sourced meat and vegetables up as customers supported British during their Christmas shop at Aldi. As a result, shoppers bought 56 million potatoes, 37 million carrots, and half a million turkeys – all sourced from Aldi’s long-standing British supplier partners.

Giles Hurley, CEO of Aldi UK and Ireland, said: “This Christmas proved once again that a great quality Christmas can still be affordable.

“We delivered a Christmas without compromise, offering customers award-winning British products at unbeatable prices. We’re grateful that more people than ever chose Aldi for their Christmas shop and trusted us to deliver both quality and value during what remains a challenging time for many. I’m immensely proud of our amazing colleagues who, once again, went above and beyond to deliver a wonderful Christmas for our customers.

“As we move into 2026, our focus remains unchanged - keeping prices low and quality high, so that every household in Britain can enjoy amazing food all year round.”

Aldi has been named the UK’s Cheapest Supermarket by consumer champion Which? for the past four years and also retained its Christmas Retailer of the Year crown at the Quality Food Awards 2025 for the sixth consecutive year.

Meanwhile, Aldi also continued its partnership with Neighbourly to support those in need during the festive season, donating an estimated one million meals to local charities, food banks and community groups across the UK.

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