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ALDI ANNOUNCES OUTSTANDING TURKEY RANGE INCLUDING ‘CHRISTMAS DINNER IN A BOX’ 

7 October, 2025

The tur-key to Christmas success! Aldi’s latest range of tasty turkeys and irresistible sides ensures a fuss-free, flavour-packed Christmas feast, without breaking the bank. 

Savvy shoppers looking for a hassle-free choice will love Aldi’s returning shopper favourite Specially Selected British Roast in the Bag Roly Poly Stuffed Turkey Crown (1.5-2.3kg). This turkey crown comes with a delicious pork, sage and caramelised onion chutney, gluten-free stuffing, a festive butter melt and is topped with crispy British streaky bacon, slow grown in East Anglia. Available from 19th December.  

Returning to Aldi shelves this December is the premium Specially Selected The Ultimate British Free-Range Whole Turkey (4 – 5.99kg). Reared slowly and traditionally dry-hung for at least 10 days for extra flavour and succulence, this trusty turkey is hand-finished and wrapped in parchment paper with giblets for the perfect gravy. Available from 19th December. 

Also making a Christmas come-back is the family-sized centrepiece, Specially Selected British Bacon Topped & Glazed Roly Poly Turkey Joint (1.4kg). This British Free Range Bronze turkey joint is topped with crispy British smoked streaky bacon and comes equipped with a festive butter melt, as well as a sachet of sticky treacle and orange glaze for that oh-so-sweet finishing touch. Available from 19th December. 

Brand NEW for 2025 is the most fail-safe answer to Christmas dinner yet. Aldi’s Specially Selected The Ultimate Christmas Dinner in a Box (£29.95, 3.5kg) has everything shoppers need to create the perfect Christmas dinner, with very minimal effort. The British bacon topped and stuffed slow cooked turkey joint comes conveniently accompanied by pigs in blankets, flavoursome honey mustard butter coated parsnips, maple butter coated Chantenay carrots, roast potatoes and a delicious turkey gravy to top it all off. Available from 19th December. 

Sides: 

Back this year and set to be another hit with shoppers are the Specially Selected The Ultimate Wagyu Fat Roast Potatoes (£2.99, 800g). Crispy and golden on the outside and delightfully fluffy on the inside, these deliciously decadent Wagyu infused spuds are the ultimate crowd pleaser.  

Shoppers can pick from the popular returning Specially Selected Stuffing Slab (£2.69, 350g) – available in either pork, sage and onion or pork, cranberry and orange – or opt for the classic Specially Selected Stuffing Portions (£2.99, 300g) and choose from Truffle or Caramelised Shallot & Honey flavours.  

Aldi hasn’t forgotten about the humble Brussels sprout this year. Receiving a delicious makeover for 2025, the Specially Selected Sliced Sprouts with Chestnuts & Bacon (£2.99, 400g) are sure to see some converts across the dinner table. Sliced Brussels sprouts are paired with chestnuts, cooked maple cured smoked bacon and finished with a caramelised shallot and sage butter preparation.  

Returning for another year and a firm fan favourite, Aldi’s Loaded Yorkshires (£3.99, 357g) bring together a multitude of mouth-watering Christmas flavours with every bite. Each mini-Yorkshire is filled with delicious pork stuffing, topped with a Cumberland sausage wrapped in smoky bacon. 

Finally, all these exciting offerings are best accompanied by a healthy dollop of the can’t-go-wrong Specially Selected Cranberry Sauce (£2.19, 300g). This, married with lashings of Specially Selected Turkey Gravy (£2.49, 500g), NEW Specially Selected Beef Gravy (£2.49, 500g) or perfectly seasoned Specially Selected Vegetable Gravy (£2.49, 500g) is a recipe for roast heaven. All in stores from 19th December.  

Aldi’s Turkey and roast trimmings range is available in stores from 5th December and throughout Christmas.  

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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Christmas

ALDI’S RECORD £1.65BN CHRISTMAS AS SHOPPERS SEEK UNBEATABLE PRICES

5 January, 2026

Aldi has recorded its best-ever Christmas, with sales of £1.65 billion (+3% vs. 2024) in the four weeks to Christmas Eve, as millions of shoppers turned to the UK’s lowest-priced supermarket to make their money go further during the festive season.

The supermarket said that price had been the biggest priority for shoppers in 2025, with customers seeking ways to celebrate on a budget without compromising on quality. Ahead of the big day, Aldi committed to beating rivals on the price of a traditional Christmas dinner – part of a £325m investment to lower hundreds of prices throughout the year.

The UK’s fourth-largest supermarket saw total sales increase by over 5% in the week leading up to Christmas, as customers spent around £500m with the discounter. Aldi said 22nd December marked its busiest trading day - as millions of customers flocked to stock up on seasonal items ahead of the big day.

Aldi colleagues handled over 57m transactions over the four-week period to Christmas Eve, its highest ever number.

Demand for its Specially Selected premium own-label range also increased by over 12%, showing that customers were still keen to treat themselves but in a way that offered better value for money.

Popular products included award-winning festive lines such as Aldi’s Specially Selected The Ultimate Wagyu Fat Roast Potatoes, Specially Selected Double Wrapped Pigs in Blankets, as well as Specially Selected White Chocolate Ganache Pinecones.

Shoppers also celebrated with a glass of fizz, with Aldi selling over 5.5m bottles, or 33m glasses, of sparkling wine over the festive period.

Aldi also saw strong demand for home-grown produce, with sales of British-sourced meat and vegetables up as customers supported British during their Christmas shop at Aldi. As a result, shoppers bought 56 million potatoes, 37 million carrots, and half a million turkeys – all sourced from Aldi’s long-standing British supplier partners.

Giles Hurley, CEO of Aldi UK and Ireland, said: “This Christmas proved once again that a great quality Christmas can still be affordable.

“We delivered a Christmas without compromise, offering customers award-winning British products at unbeatable prices. We’re grateful that more people than ever chose Aldi for their Christmas shop and trusted us to deliver both quality and value during what remains a challenging time for many. I’m immensely proud of our amazing colleagues who, once again, went above and beyond to deliver a wonderful Christmas for our customers.

“As we move into 2026, our focus remains unchanged - keeping prices low and quality high, so that every household in Britain can enjoy amazing food all year round.”

Aldi has been named the UK’s Cheapest Supermarket by consumer champion Which? for the past four years and also retained its Christmas Retailer of the Year crown at the Quality Food Awards 2025 for the sixth consecutive year.

Meanwhile, Aldi also continued its partnership with Neighbourly to support those in need during the festive season, donating an estimated one million meals to local charities, food banks and community groups across the UK.

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