Christmas

Download Image

ALDI LAUNCHES PREMIUM CHRISTMAS SEAFOOD RANGE  

30 September, 2025

This Christmas, Aldi is making waves with a tide of luxurious, responsibly sourced seafood with prices at incredibly low prices. From decadent lobster centrepieces to festive smoked salmon, shoppers can dive into the innovative range from as little as £1.49. 

Starters & Sides: 

Shoppers seeking pure indulgence will love Aldi’s NEW Specially Selected The Ultimate Thermidor Sharing Seafood Ramekin (£5.49, 260g). This dish combines prawns, juicy red shrimp and tender scallops in a rich, velvety tomato-based sauce, infused with brandy and white wine and a savoury tangy cheese note. Finished with golden parmesan, fragrant parsley and a hint of paprika — it’s the perfect festive appetiser.  

Aldi’s NEW Specially Selected Smoked Salmon Rolled Terrines (£3.99, 120g) bring a swirl of colour and flavour. Shoppers can relish in beetroot and orange for a rich, seasonal sweetness, and lemon and herb for a fresh, zesty twist. Wrapped in responsibly sourced Scottish salmon, oak-smoked and carefully matured, these tasty terrines are perfect for Christmas entertaining. 

Aldi’s NEW Specially Selected Lobster Mac & Cheese (£6.99, 500g) takes classic comfort to decadent new heights. Al dente macaroni is folded through a smooth, creamy cheese sauce with a touch of mustard and white wine, then loaded with tender lobster and sweet, succulent king prawns. Topped with a crunchy cheddar and parsley crumb — it’s a festive favourite in the making. 

Those looking to put on one shell of a spread will want to showcase Aldi’s irresistible Specially Selected Lobster Tails (£12.99, 254g). Back by popular demand, these sweet and succulent shellfish tails are available in lemon & Prosecco and garlic & herb.  

Nobody can go wrong with Aldi’s staple Christmas classic — Specially Selected Smoked Salmon (£3.09, 100g). RSPCA Assured and traditionally cured before being oak-smoked, it’s slowly matured to unlock a deep, rounded flavour, excellent for festive canapés, starters or platters to share. 

Alternatively, shoppers can opt for Aldi’s Specially Selected Whisky Infused Orange & Dill Smoked Salmon (£3.79, 100g) — a lavish addition to the table that is sure to impress guests alongside the Specially Selected Christmas Cured Smoked Salmon (£3.79, 100g) which makes the perfect accompaniment to a Christmas breakfast or party spread with its festively red hue.  

Festive platters will be elevated with the return of Aldi’s Specially Selected The Ultimate Himalayan Scottish Salt Aged Smoked Salmon (£3.99,100g). Oak-smoked and cured with a delicate salt and sugar blend, then matured in a Himalayan salt vault, it delivers a beautifully rich, melt-in-the-mouth flavour with every slice. 

And for a final showstopping starter, Aldi’s returning Specially Selected The Ultimate Lobster, Prawn and Crayfish Cocktail Pots (£4.49, 180g) offer a top-tier twist on a British classic. A crowd-pleasing combo of prawn cocktail elevated with succulent lobster, tender crayfish and a zesty, creamy cocktail sauce infused with hints of brand, lemon and pepper. 

Mains: 

Wrapped in golden, buttery pastry, Aldi’s NEW Specially Selected The Ultimate Salmon Wellington (£12.99, 725g) is a true Christmas showpiece. Featuring tender salmon coated in a rich champagne sauce, the wellington offers an indulgent centrepiece that’s as impressive on the table as it is on the taste buds. 

For a hearty yet luxurious winter warmer, Aldi’s NEW Specially Selected Three Fish Roast (£6.99, 500g) combines flaky cod, succulent salmon and smoky haddock in a decadent cheddar cheese and Sauvignon Blanc sauce, topped with crispy breadcrumbs. 

Shoppers can toast to the season in style with Aldi’s Specially Selected Whole Salmon (2-3kg). Responsibly sourced fresh Atlantic salmon, tender and flaky, delivers a pure, delicate flavour — a stunning centrepiece that’s perfect for festive celebrations. 

Back by popular demand, Aldi’s Specially Selected Dressed Crab (£5.49, 140g) brings a true taste of the sea to the Christmas table. Combining delicate white meat that is light, sweet and gently salted with rich brown meat for a deeper, savoury flavour, this Devon crab is traditionally pot caught made for a perfectly balanced seafood treat with a luxurious festive edge. 

Aldi’s premium seafood selection for Christmas is available in stores throughout November and December.  

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

Latest Christmas

Christmas

ALDI’S RECORD £1.65BN CHRISTMAS AS SHOPPERS SEEK UNBEATABLE PRICES

5 January, 2026

Aldi has recorded its best-ever Christmas, with sales of £1.65 billion (+3% vs. 2024) in the four weeks to Christmas Eve, as millions of shoppers turned to the UK’s lowest-priced supermarket to make their money go further during the festive season.

The supermarket said that price had been the biggest priority for shoppers in 2025, with customers seeking ways to celebrate on a budget without compromising on quality. Ahead of the big day, Aldi committed to beating rivals on the price of a traditional Christmas dinner – part of a £325m investment to lower hundreds of prices throughout the year.

The UK’s fourth-largest supermarket saw total sales increase by over 5% in the week leading up to Christmas, as customers spent around £500m with the discounter. Aldi said 22nd December marked its busiest trading day - as millions of customers flocked to stock up on seasonal items ahead of the big day.

Aldi colleagues handled over 57m transactions over the four-week period to Christmas Eve, its highest ever number.

Demand for its Specially Selected premium own-label range also increased by over 12%, showing that customers were still keen to treat themselves but in a way that offered better value for money.

Popular products included award-winning festive lines such as Aldi’s Specially Selected The Ultimate Wagyu Fat Roast Potatoes, Specially Selected Double Wrapped Pigs in Blankets, as well as Specially Selected White Chocolate Ganache Pinecones.

Shoppers also celebrated with a glass of fizz, with Aldi selling over 5.5m bottles, or 33m glasses, of sparkling wine over the festive period.

Aldi also saw strong demand for home-grown produce, with sales of British-sourced meat and vegetables up as customers supported British during their Christmas shop at Aldi. As a result, shoppers bought 56 million potatoes, 37 million carrots, and half a million turkeys – all sourced from Aldi’s long-standing British supplier partners.

Giles Hurley, CEO of Aldi UK and Ireland, said: “This Christmas proved once again that a great quality Christmas can still be affordable.

“We delivered a Christmas without compromise, offering customers award-winning British products at unbeatable prices. We’re grateful that more people than ever chose Aldi for their Christmas shop and trusted us to deliver both quality and value during what remains a challenging time for many. I’m immensely proud of our amazing colleagues who, once again, went above and beyond to deliver a wonderful Christmas for our customers.

“As we move into 2026, our focus remains unchanged - keeping prices low and quality high, so that every household in Britain can enjoy amazing food all year round.”

Aldi has been named the UK’s Cheapest Supermarket by consumer champion Which? for the past four years and also retained its Christmas Retailer of the Year crown at the Quality Food Awards 2025 for the sixth consecutive year.

Meanwhile, Aldi also continued its partnership with Neighbourly to support those in need during the festive season, donating an estimated one million meals to local charities, food banks and community groups across the UK.

< Back to All Christmas