Product News

IS THERE ANYTHING BETTER THAN BRUSCHETTA? ALDI LAUNCHES VEGAN SNACK FOR SUMMER

Supermarket Aldi is launching Vegan Bruschetta (99p, 150g), in store as a Specialbuy from Sunday 28th June. Created with an authentic Italian flavour, they’re sure to win ‘a pizza’ your heart this summer.

Using vegan dough as its base and seasoned with only the freshest ingredients, Aldi’s Vegan Bruschetta is available to buy in two irresistible flavours.

Try the Garlic & Parsley flavour, made with vegan bread dough, fresh Spanish garlic and dusted with dried parsley, for a versatile yet flavoursome snack. The Tomato & Oregano flavour is generously topped with pureed Spanish tomatoes and sprinkled with dried oregano for an authentic Italian flavour.

Aldi’s Vegan Bruschetta can be eaten straight out of the bag, but why not re-heat and top with vegan cheese for warm garlic bread and pizza-style canapés to really get your Italian fix?

You’ll ‘knead’ to be quick though, as with all Specialbuys, once they’re gone, they’re gone!

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com
Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
 The company’s current achievements and initiatives include:

  • Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
  • In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk