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ALDI UK COMMITS TO NEVER SELLING CHLORINATED CHICKEN OR HORMONE INJECTED BEEF

Aldi UK’s CEO Giles Hurley has vowed that the supermarket will only ever sell fresh chicken and beef from British farmers. Aldi has also ruled out selling chlorinated chicken or hormone treated beef, regardless of any future trade deals.

The UK’s fifth largest supermarket’s fresh chicken and beef range is already 100% British and the company confirmed today that will never change.

The commitment sits alongside Aldi’s existing policies to only sell British products across multiple categories, with 100% of its core range fresh meat, milk and eggs all coming from British farmers. 

Giles Hurley, CEO of Aldi, said: “Aldi is one of the biggest supporters of British suppliers and we want to make it clear that will always be the case. We are a signatory to the NFU Back British Farming Charter and our entire core range of fresh meat and milk is from Red Tractor-approved farms in the UK. We will never compromise on the standards or specifications of our products, and that includes a commitment to never selling chlorinated chicken or hormone injected beef.

“Britain has some of the highest food quality standards in the world, and our commitment to only source chicken and beef from this country means our customers know they are always buying high quality Aldi products at unbeatable value.”

ENDS

Notes to editors:

Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.

Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.

The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.

Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege. 

The company’s current achievements and initiatives include:

• Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
• Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
• Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
• Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
• In May 2020, for the seventh consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards