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ALDI AND BREWDOG RETURN TONGUE-IN-CHEEK ALD IPA

• The popular collaboration was first introduced in 2020 following a viral Twitter exchange between the brands

Back by popular demand, craft beer enthusiasts can rejoice as Aldi is restocking its BrewDog collaboration beer, ALD IPA (£4.99, 4x330ml) availablenationwide from 31^st October. 

First created as a joke tweet in 2020 after shoppers commented on the un-can-iness between Aldi’s Anti-Establishment beer and BrewDog’s popular Punk IPA, BrewDog suggested it would create ‘Yaldi IPA’ in a mocking social media post.

The supermarket, known for its tongue-in-cheek social media interactions, responded with: “We would have gone with ALD IPA, send us a crate and we’ll talk.”

The Twitter exchange sparked the creation of ALD IPA beer which hit stores just weeks later.

Now, two years on and with IPA being Brits favourite beer[1], there is no better hop-portunity to reunite old fans with the much-loved tinny this October.

The 4.7% ALD IPA is based on BrewDog’s beloved Hop Fiction recipe and boasts bold, tropical, and hoppy notes which will have beer-buffs flocking to stores. What’s more, this easy-drinking session IPA is available at an unbeer-lievable price of just £1.25 per can!

Hop-heads can get their hands on the ALD IPA in-store from 31^st October while stocks last.

[1] Statista.com