Search
Digital Media Centre
Product News
Download Image
ALDI BRACES FOR KNOCK OUT SALES DURING WOMEN’S EUROS
25 June, 2025
- The supermarket expects to sell 6.5 million packets of crisps, almost 7 million pizzas and 10 million packs of beer while the football is on[1]
- This news comes as a record number of Brits are expected to watch the Lionesses from home this July[2]
With the 2025 tournament fast approaching, the UK’s Cheapest Supermarket[1], Aldi, is anticipating a drastic spike in sales of beer, crisps and pizza, with quantities in the millions expected to fly from shelves.[2]
With more Brits tuning into women’s sporting events each year[3], the Women’s Euros are expected to score record numbers of viewers from home this season. As a result, Aldi is bracing for 6.5 million packets of crisps, almost 7 million pizzas and 10 million packs of beer to be sold following the first kick-off on 2nd July. That’s enough to feed Wembley stadium 261 times over[4].
The supermarket expects a 20% rise in crisp sales during the tournament, with low-cost, tasty essentials including its Snackrite Deltas Tortilla Chips (89p, 200g) range and Snackrite Stackz (£1.35, 150-165g) range predicted to be popular.
As for mains, pizza is clearly the half-time must-have treat as Aldi expects just under 2 million pizzas per week to be purchased from stores across the UK over the four-week tournament. Popular items such as the Carlos Takeaway Stuffed Crust Pepperoni Pizza (£4.29, 691g) and theGood Housekeeping approved[5] Specially Selected Chilled Mozzarella & Tomato Pizza (£3.99, 490g) offer perfect match-time options.
Meanwhile, in the booze aisle, Aldi expects over 10 million packs of beer to be added to shopping baskets during the tournament. That’s 463 packs sold per minute[6] of shopper favourites such as Sainte Etienne Premium Lager (£3.49, 4 x 440ml) and Rheinbacher Pilsner (£3.69, 4 x 440ml).
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “There’s nothing better than a football tournament to bring family and friends together. We expect the Women’s Euros to be a big highlight this summer, so we’ll ensure our shoppers have everything they need to throw the perfect watching party.”
Aldi’s extensive range of crisps, pizzas and beers are available in stores now.
[2] Based on Aldi sales data predictions 30/06/2025–27/07/2025
[3] Women’s sport ecosystem “thriving” as UK viewership reaches 45.2m in 2024 – SportsPro
[4] Based on Wembley stadium capacity of 90,000 x 261 = 23.5 million (6.5 million crisps + 7 million pizzas + 10 million beers)
[5] Good Housekeeping Approved – Best Supermarket Pizza
[6] 2,500,007 packs of beer sold per week / 90 hrs (weekly store opening period) = 27,779 / 60 minutes = 463
[1] Based on Aldi sales data predictions 30/06/2025–27/07/2025
[2] Women’s sport ecosystem “thriving” as UK viewership reaches 45.2m in 2024 – SportsPro
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI SLASHES PRICES ON BBQ MUST-HAVES JUST IN TIME FOR THE BANK HOLIDAY HEATWAVE
20 May, 2026- Shoppers can sizzle for less with savings of up to 30% across Specialbuy BBQ must-haves
- The Which? Best Value Brand of the Year[1] champion is forecasted to sell nearly one million burgers and over one million packs of sausages with savings of up to 17% across barbecue meat favourites[2]
- Reductions are available in stores from 20th May ahead of the Bank Holiday weekend
With temperatures set to soar this bank holiday weekend, Aldi is dropping its prices on a range of popular BBQs and foodie favourites, helping Brits get grill-ready for less. But shoppers wanting to get their hands on these bargains will have to be quick, as with all Specialbuys, once they’re gone, they’re gone!
Available from 21st May, those wanting to cook up a bank holiday feast can get their hands on Aldi’s BBQ items for a fraction of the price. The Enders Gas BBQ Urban II (WAS £99.99, NOW £69.99) is perfect for grilling in the garden, reduced by a sizzling 30%! For those with a smaller space, the convenient Tabletop Gas Griddle is also on offer, WAS £49.99, NOW just £39.99.
Also available in stores now, Aldi is cutting prices across its meat range as demand for barbecue favourites is set to surge.
The Which? Best Value Brand of the Year winner forecasts more than one million sausages and nearly one million burgers will be sold, with British Beef Quarter Pounders (4 pack) expected to see a whopping 120% increase in sales and Smash Burgers (4 pack) a 70% uplift, as both drop to £2.89 (from £3.49).
For lighter choices, the British Reduced Fat 5% Burgers (4 pack) and 5% Fat Beef Kebabs (4 pack) will be available for £3.49 (down from £3.99), while a range of Specially Selected Flavoured Burgers (2 pack) will also be reduced to £2.89 (from £3.49). Fans can choose from Caramelised Onion, Extra Mature Cheddar, Jalapeño and Hot Honey.
Steak lovers can also take advantage of new lower prices across premium cuts, with Specially Selected Wagyu Sirloin (approx. 227g) priced at just £8.99 (previously £9.49), Specially Selected Wagyu Ribeye (approx. 227g) at £9.49 (previously £9.99), and Specially Selected Wagyu Fillet (approx. 170g) at £10.99 (previously £11.49).
Additional savings include 21 Day Matured British Rump Steak (approx. 232g) reduced from £4.05 to £3.99, British Sirloin Steak (approx. 195g) from £5.29 to £4.49, and British Ribeye Steak (approx.195g) from £5.39 to £4.59.
To round off the occasion, Aldi’s Costellore Prosecco DOC (75cl) is also reduced to £4.69 (from £5.25), with more than 1.3 million glasses expected to be enjoyed over the long weekend. [1]
Other bank holiday reductions across Aldi Specialbuys include:
- Offering a chic, contemporary twist on Aldi’s garden classic is the NEW Standing Egg Chair, WAS £139.99, NOW £99.99.
- Back by popular demand, Aldi’s Robot Lawn Mower will make garden spaces neat and tidy with minimal effort, WAS £199.99, NOW £129.99.
- Perfect for cooling down on a hot summer’s day, Aldi’s returning Spa Pool WAS £249.99, NOW just £149.99 this bank holiday weekend.
- Bed-dazzle outdoor seating areas with the Wooden Garden Day Bed, WAS £199.99, NOW £149.99, magically switching from a chic 2-seat sofa to a luxurious full day bed in moments.
- Soak up the sun on the luxurious Lounge Set, WAS £79.99, NOW just £59.99 at Aldi this weekend.
- Add to outdoor spaces with the C-Shaped Side Table, perfect for accompanying garden furniture, WAS £19.99, NOW £14.99.
Aldi’s BBQ and garden ranges are available in stores now, while stocks last.
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on:
alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUK
[1] Based on internal Aldi data, 21st – 25th May