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ALDI DETHRONES ASDA TO CLAIM ‘SUPERMARKET OF THE YEAR’ AT THE 2026 MOTHER&BABY AWARDS

1 December, 2025

• As voted by parents, Aldi ends Asda’s nine-year winning streak
• Delivering high-quality, affordable baby and toddler products, Aldi’s range also earned multiple awards, underscoring its commitment to quality, innovation, and value for families

It’s a big win for small prices as Aldi has been crowned ‘Supermarket of the Year’ at this year’s coveted Mother&Baby Awards[1] — taking the title from Asda after its nine-year reign and marking the first time Aldi has won in this category!

The Mother&Baby Awards celebrate the very best products, stores and brands, as voted for by the parents who use them every day. From essential baby gear to innovative family must-haves, winners are tried, tested and trusted by mums and dads navigating pregnancy and parenthood.

Aldi’s Mamia range continues to impress families with its award-winning baby and toddler essentials, including nappies, wipes, and nutritious food options. Designed to be both affordable and high-quality, Mamia nappies feature ‘Dry Fast’ technology for rapid absorption and reliable leak protection.

The range also offers fruit purée pouches and gentle skincare products formulated for sensitive little ones, all free from perfumes and lotion.

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We’re absolutely thrilled to be crowned ‘Supermarket of the Year’ at the Mother&Baby Awards 2026. This recognition reflects our commitment to providing families with high-quality, affordable products that make every day parenting a little easier. We’re proud that parents across the UK are choosing Aldi for the value, reliability, and care they can trust for their little ones.”

Aldi’s success continued across its product range, earning GOLD for Mamia Melty Stix (£0.85), Mamia 5-6 Swim Pants (£2.99), and Mamia Night Pants (£4.59), SILVER for Mamia Bedtime Bath (£0.75, 500ml) and Ultra Fit Nappy Pants (£3.39 – £3.59), and BRONZE for Mamia Organic Corn Snacks (£0.49) and Organic Greek Style Yogurt (£0.65) – proving that quality, innovation, and value truly go hand in hand.*

Aldi’s Mamia Baby Range is available in stores nationwide now.

Notes to Editors:

*Aldi’s product award wins are as follows:

Best Feeding Product for Weaning

GOLD: Aldi Mamia Melty Stix – Strawberry & Banana / Sweetcorn & Carrot (£0.85)

Best Swimming Product

GOLD: Aldi Mamia 5-6 Swim Pants (£2.99)

Best Performance Disposable Nappy or Nappy Range

GOLD: Aldi Mamia Night Pants (£4.59)

Best Baby Skincare Range/Product

SILVER: Aldi Mamia Bedtime Bath (£0.75, 500ml)

Best Value Disposable Nappy or Nappy Range

SILVER: Aldi Mamia Ultra Fit Nappy Pants (£3.39 – £3.59 per pack)

Best Baby Food Range/Product

BRONZE: Aldi Mamia Organic Corn Snacks – Tomato Wheels / Carrot Puffs (£0.49)
BRONZE: Aldi Mamia Organic Greek Style Yogurt – Mango / Berry / Strawberry (£0.65)

[1] MotherAndBaby.com