Search
Digital Media Centre
Product News
Download Image
ALDI EXPANDS NO AND LOW ALCOHOL RANGE AS SALES RISE BY UP TO 20%
1 July, 2024
- The supermarket is launching a BRAND NEW 0% Pinot Grigio Blush for just £2.99
- Aldi’s 0% Chardonnay is also returning to shelves from 15th July
As the demand for delicious No and Low alternatives continues to grow, supermarket Aldi is expanding its offering with its first-ever 0% Pinot Grigio Blush. Available in stores from 15th July.
With rosé lovers enjoying an average of 63 glasses of wine throughout the summer[1], Aldi has expanded its much-loved range with an alternative that offers all the refreshing flavours of traditional rosé, but without the alcohol. Available for just £2.99, Aldi’s new 0% Pinot Grigio Blush (75cl), is pale in colour and boasts notes of sweet strawberry, balanced with a dry finish which is perfect for summertime sipping.
Or for shoppers who prefer a refreshing white, Aldi is also bringing back its popular 0% Chardonnay (£2.99, 75cl). With white peach and vanilla aromas, Aldi’s non-alcoholic white offers flavours of melon, pear drops and lemon bon bons.
The launch comes as demand for Aldi’s No and Low drinks range continues, in particular, its Zerozecco (£2.99, 75cl) which has seen an incredible 20% increase in sales year on year. To give shoppers a touch of sparkle all year round, the supermarket has announced that the product will be part of its permanent range from September – cheers to that!
Julie Ashfield, Managing Director of Buying at Aldi UK, says: “As shown by our sales,we are seeing an increasing number of shoppers coming into stores looking for new and exciting ways to enjoy lower or non-alcoholic drinks. Our new 0% Pinot Grigio Blush is just one example of how we are continuing to innovate our offering, so shoppers have versatility without compromising on the exceptional quality that Aldi is known for.”
Aldi’s 0% Pinot Grigio Blush and 0% Chardonnay will be available in stores from 15th July. Aldi’s Zerozecco will be available in stores September.
-ENDS-
[1] Mortar Research polled 1,034 rosé drinking Brits between 5th – 9th May 2023 as part of Aldi’s rosé wine trends study.
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI SLASHES PRICES ON BBQ MUST-HAVES JUST IN TIME FOR THE BANK HOLIDAY HEATWAVE
20 May, 2026- Shoppers can sizzle for less with savings of up to 30% across Specialbuy BBQ must-haves
- The Which? Best Value Brand of the Year[1] champion is forecasted to sell nearly one million burgers and over one million packs of sausages with savings of up to 17% across barbecue meat favourites[2]
- Reductions are available in stores from 20th May ahead of the Bank Holiday weekend
With temperatures set to soar this bank holiday weekend, Aldi is dropping its prices on a range of popular BBQs and foodie favourites, helping Brits get grill-ready for less. But shoppers wanting to get their hands on these bargains will have to be quick, as with all Specialbuys, once they’re gone, they’re gone!
Available from 21st May, those wanting to cook up a bank holiday feast can get their hands on Aldi’s BBQ items for a fraction of the price. The Enders Gas BBQ Urban II (WAS £99.99, NOW £69.99) is perfect for grilling in the garden, reduced by a sizzling 30%! For those with a smaller space, the convenient Tabletop Gas Griddle is also on offer, WAS £49.99, NOW just £39.99.
Also available in stores now, Aldi is cutting prices across its meat range as demand for barbecue favourites is set to surge.
The Which? Best Value Brand of the Year winner forecasts more than one million sausages and nearly one million burgers will be sold, with British Beef Quarter Pounders (4 pack) expected to see a whopping 120% increase in sales and Smash Burgers (4 pack) a 70% uplift, as both drop to £2.89 (from £3.49).
For lighter choices, the British Reduced Fat 5% Burgers (4 pack) and 5% Fat Beef Kebabs (4 pack) will be available for £3.49 (down from £3.99), while a range of Specially Selected Flavoured Burgers (2 pack) will also be reduced to £2.89 (from £3.49). Fans can choose from Caramelised Onion, Extra Mature Cheddar, Jalapeño and Hot Honey.
Steak lovers can also take advantage of new lower prices across premium cuts, with Specially Selected Wagyu Sirloin (approx. 227g) priced at just £8.99 (previously £9.49), Specially Selected Wagyu Ribeye (approx. 227g) at £9.49 (previously £9.99), and Specially Selected Wagyu Fillet (approx. 170g) at £10.99 (previously £11.49).
Additional savings include 21 Day Matured British Rump Steak (approx. 232g) reduced from £4.05 to £3.99, British Sirloin Steak (approx. 195g) from £5.29 to £4.49, and British Ribeye Steak (approx.195g) from £5.39 to £4.59.
To round off the occasion, Aldi’s Costellore Prosecco DOC (75cl) is also reduced to £4.69 (from £5.25), with more than 1.3 million glasses expected to be enjoyed over the long weekend. [1]
Other bank holiday reductions across Aldi Specialbuys include:
- Offering a chic, contemporary twist on Aldi’s garden classic is the NEW Standing Egg Chair, WAS £139.99, NOW £99.99.
- Back by popular demand, Aldi’s Robot Lawn Mower will make garden spaces neat and tidy with minimal effort, WAS £199.99, NOW £129.99.
- Perfect for cooling down on a hot summer’s day, Aldi’s returning Spa Pool WAS £249.99, NOW just £149.99 this bank holiday weekend.
- Bed-dazzle outdoor seating areas with the Wooden Garden Day Bed, WAS £199.99, NOW £149.99, magically switching from a chic 2-seat sofa to a luxurious full day bed in moments.
- Soak up the sun on the luxurious Lounge Set, WAS £79.99, NOW just £59.99 at Aldi this weekend.
- Add to outdoor spaces with the C-Shaped Side Table, perfect for accompanying garden furniture, WAS £19.99, NOW £14.99.
Aldi’s BBQ and garden ranges are available in stores now, while stocks last.
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on:
alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUK
[1] Based on internal Aldi data, 21st – 25th May