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ALDI EXPANDS VIRAL PROTEIN RANGE – AND PRICES START FROM JUST 75P

• Aldi’s protein range increases again with new products added for 2023 – perfect timing as gym memberships are set to double
• New exciting range includes protein-packed Pancakes, Yogurts. Granola Pots and viral sensation Protein Puddings that racked up 3.7M TikTok views

The number of gym members in the UK set to double next year, with over 12 million more Britons planning to work-out and live a healthier lifestyle in 2023[1]. As gym bunnies look to a more protein-led diet to aid them on their journey Aldi is launching its biggest ever protein range to date, with prices starting from as little as 75p! The range, which is available in store now, includes affordable and scrumptious Protein Yogurts, Protein Granola Pots, and Protein Pancakes.

Breakfast just got better. Aldi’s brand-new Dessert Menu Protein Pancakes (£1.79, 450g) are perfect for those looking to indulge while keeping on top of a healthy diet. Packed with protein and low on sugar, these ready-to-eat delights can be stacked high and topped with a variety of additions such as fruit, bacon, natural sweeteners like agave, and much more. Flippin’ gorgeous! Available in stores now.

Back by popular demand for 2023 are Aldi’s highly sought-after Protein Puddings (£0.99, 200g). As a TikTok sensation that has drawn in more than 3.7m views on the platform alone, these are sure to dart from the shelves! In fact, Aldi stores recently saw the puds fly from shelves quicker than butter! Available in Chocolate, Caramel, or Vanilla, shoppers are sure to once again be pudding these straight in their basket. On sale now.

Joining the puds on-shelf are Protein Yogurt Pots (£0.75, 200g), which pack a proper punch with a whopping 25 grams of protein – making these the first and most high-protein yogurts on the market per serving. The pots are available are in a delicious variety of flavours including Strawberry, Raspberry, Peach & Passionfruit, and Salted Caramel. Available in stores now.

To suit those on-the-go snackers, Aldi has also launched Protein Yogurt Pouches (£0.75, 200g) which can be found in the same flavoursome variations with the same amount of protein – all in a conveniently squeezable pouch. Both yogurt pots and pouches are on sale now.

For the full protein package, Aldi’s new High Protein Big Pot provides 450g of Plain flavoured yogurt that’s perfect for adding toppings such as fruit or granola – and for just £1.29. This joyous jumbo pot is infused with 26 grams of protein and is the ideal alternative to Greek yogurt as it’s fabulously fat-free. Available now.

Speaking of granola, the brand-new Granola Protein Yogurts (£1.09, 185g) are a supermarket first – indulgent strawberry yogurt with a seeded granola top, or a sumptuously simple vanilla with a sweet berry granola. Available in stores now.

For an extra dose of dessert-filled goodness, Aldi is also launching its new High Protein Mousse (200g) in a selection of creamy Vanilla or rich Chocolate. Light, airy and powered with 20g of protein – and available for just £1.09 per pot. Available in stores now.

Sure to bring all the protein lovers to the yard, Aldi is bringing back its selection on Protein Milkshakes in two different sizes. Available in an individual 330ml serving (£0.99) or a larger 1l carton (£2.49), this muscle gain-promoting drink can be found in either a fruity Strawberry or a devilishly delectable Chocolate. Available in stores now.  

Aldi’s Protein range is in stores nationwide and online for Click & Collect now.

-ENDS- 

For further information, images or to request a sample, please contact the Aldi press team on: alditeam@clarioncomms.co.uk  

020 7479 0910 

www.facebook.com/AldiUK 
www.twitter.com/AldiUK 
http://www.instagram.com/AldiUk  

Please contact the Aldi team at Clarion to confirm product details and availability prior to print. 

Notes to editors:

Aldi is Britain’s fifth largest supermarket with more than 980 stores and around 40,000 colleagues.

The supermarket believes in making everyday amazing and delivering the best possible value for millions of families throughout the UK and Ireland.

That’s why Aldi is the UK’s Cheapest Supermarket, according to consumer champion Which? (October 2022).

Aldi consistently racks up award after award for quality, treats its suppliers and employees with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB and Paralympics GB to demonstrate the importance of health and wellness.

Aldi makes the everyday amazing. But amazing doesn’t happen overnight, which is why Aldi is making changes to be better every single day – to be fairer, greener and healthier for customers, society and the environment.

What’s the reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food. It’s a right, not a privilege.

The company’s current achievements and initiatives include:

• Aldi has been named as the UK’s Cheapest Supermarket for 2021 by consumer champion, Which? and were also the only supermarket to receive Which? In Store Recommended Provider for February 2022.
• According to The Grocer magazine, Aldi is the UK’s lowest-priced supermarket. A basket of 33 everyday items at the Big 4 supermarkets is on average 19% more expensive than at Aldi (18/03/2022).  
• Research released by Which? in May showed that for a basket of 22 essential items throughout April, Sainsbury’s was 15% more expensive than the same shop at Aldi. The same shop was also 16% more expensive at Tesco.  
• Aldi has a ten-year partnership with Teenage Cancer Trust – Aldi recently achieved its fundraising milestone of £6m ahead of its five-year target, which will go towards helping the trust to reach out to every young person with cancer in the UK. Aldi has also now committed to extending the TCT partnership for a further five years with a commitment to donate an additional £5m over this period.
• Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £10.10 nationally and £11.55 within the M25.   
• Aldi is the official supermarket partner of Team GB and ParalympicsGB ensuring every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, with two million 5-14-year-olds already learning about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to 2025, including the 2022 Winter Olympic games in Beijing and 2024 Summer Olympic games in Paris.
• Aldi has announced plans to increase the amount of food and drink it buys from British suppliers by £3.5bn a year by the end of 2025 as it continues its rapid expansion across the UK.
• Aldi works with Community engagement platform Neighbourly to help combat hunger’s devastating effects, as it continues to fight against child food poverty as no child should ever go hungry.  

• Aldi is proud to accept Free School Meal vouchers in its stores for the purchase of food and groceries.  
• Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice for seven consecutive years, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
• Aldi was voted Britain’s Favourite Supermarket and Wine Retailer of the Year for the third consecutive time by readers of Good Housekeeping magazine, while its Specially Selected range was voted Favourite Premium Supermarket Range for the second year running.

Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards   

[1] https://www.puregym.com/blog/uk-fitness-report-gym-statistics/ 19% of 66.33 million UK Population = 12,792,700