Product News

Download Image

Aldi gets a latte love as new drink trends on Tik Tok

This is an-ice-surprise… Supermarket Aldi is dominating TikTok feeds this week as influencers and shoppers alike are discovering the Cowbelle Ready to Drink Iced Coffee range from only 59p.

One of the TikTok videos that went viral got a massive 26,000 likes showing that even though it’s iced, it’s definitely ‘hot’ right now! The bottled £1.50 version of the Cowbelle Latte Ready to Drink Iced Coffee (Espresso Macchiato or Cappuccino, 1 L) is in stores now or for on-the-go, there’s the Cowbelle Latte Cappuccino, Cowbelle Espresso Macchiato, Cowbelle Latte Macchiato or Cowbelle Reduced Sugar Latte Macchiato (250ml, 59p) flavours available online and in store.

The bottled morning pick-me-up has taken TikTok by storm with shoppers saying: “if you love Iced Coffee go to Aldi” and urging friends to “run don’t walk to Aldi!” to get their hands on the tasty drink.

Perhaps the trend towards the drink has been inspired by the Love Island villa which closed its doors this week, but with this latest launch shoppers can keep the Love Island traditions going and make sure that everyone gets the chilly caffeine hit they need. 

Aldi’s ready-to-drink Iced Coffee range is available in stores and online now. 

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk