Search
Digital Media Centre
Product News
ALDI LAUNCHES £5 WONDER SPRAY THAT IS 82% CHEAPER THAN COLOR WOW DREAM COAT
- Formulated with Calendula Officinalis Flower Water, Chamomilla Recutita Flower Extract and Glycolic Acid, hair lovers could save £22 compared to Chris Appleton’s viral Color Wow Dream Coat Spray –favoured by artist, Rihanna[1]
- Promising to transform frizzy textures, with added humidity protection, the new hair care essential is available in stores from 7th September
Aldi’s popular Health & Beauty brand, Lacura, welcomes the innovative NEW Wonder Spray (£4.99, 200ml) to its dermatologically tested and cruelty-free line-up. Available in stores from 7th September, while stocks last.
Specially formulated with advanced ingredients including Calendula Officinalis Flower Water, Chamomilla Recutita Flower Extract and Glycolic Acid, the pioneering hair spray offers a high-performing formulation that transforms locks for frizz-free textures with added heat and humidity protection.
The must-have styling complex also promises to absorb excess oil and refresh, while leaving a smooth and shiny finish for up to three days – much like Chris Appleton’s favourite Color Wow Dream Coat Spray, which has gained a celeb following from the likes of Rhianna and Kim Kardashian.
With #ColorWow accumulating over 263 million views on TikTok[3], the new advanced essential couldn’t have come at a better time – especially with a saving of £22 (82%) comparedto the celeb-loved competitor brand:
| LACURA WONDER SPRAY £4.99, 200ML | COLOR WOW DREAM COAT £22.00, 200ML[4] |
 |  |
| SAVING: £ 17.01 / 82% | |
Aldi’s NEW Lacura Wonder Spray is available in stores from 7th September, while stocks last.
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
GREYSON’S GOES GREEN! ALDI BECOMES THE FIRST SUPERMARKET TO LAUNCH OWN-LABEL PAPER GIN BOTTLE
16 May, 2024- Made from 94% recycled paperboard, the lightweight and shatterproof bottle lands in stores just in time for Bank Holiday picnicking (23rd May)
- Shoppers can save 20% compared to Greenall’s Paper Bottle[i]
Product news
ALDI’S FESTIVAL RANGE IS BACK WITH GLASTO ESSENTIALS – WITH NOTHING OVER £20
16 May, 2024With 20,000 campers[1] expected to head to Glastonbury in 2024, Aldi’s budget-friendly range is back featuring festival essentials - all under £20, including a pop-up tent, power bank and festival trolley. Available in-store from 23rd May and the Two Man Pop Up Tent (£17.99) available from 30th May, shoppers better movefast, as with all Specialbuys, once they’re gone, they’re gone.