Product News

ALDI LAUNCHES EDUCATIONAL KIDS’ PLAYROOM RANGE WITH PRICES STARTING AT JUST £1.99

Aldi is coming to the rescue of parents with the launch of its playroom products, which as well as being fun, also help kids learn maths, cognitive and reading skills! Shoppers can find the latest the Specialbuy range online in store from 17th March from just £1.99, while stocks last.  

Aldi’s Alphabet & Number Puzzle Foam Play Mats (£14.99) are an engaging and fun way to teach toddlers their A, B, Cs. Proven to enhance child development[1], the foam puzzles introduce smaller children to problem-solving, improving hand-eye coordination and developing their brain. The jigsaw puzzle mats are available in vibrant colours that are guaranteed to brighten up any playroom.

Tots can be top of the class with Aldi’s Giant Posters To Colour (£1.99). These fabulous flip books fold out to reveal a giant poster and are available in five different themes – including Dinosaur World, Magical Unicorns and Wild Animals. Colouring activities are brilliant for improving children’s fine motor development, hand-eye coordination and concentration skills. 

Aldi’s engaging Convertible Board Books (£5.99) willbring stories to life, with the interactive books telling transport tales including Dinosaur, Princess Carriage and Submarine. Once read, the books magically transform into a fun playmat which can then be folded up to create pop-up cars, dinosaurs, and submarines!

Aldi’s Playroom range is available online and in stores from 17th March.


[1] http://www.childcarequarterly.com/summer06_story3.html

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk