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ALDI LAUNCHES FAIRTRADE SHIRAZ FOR JUST £6.49

Available in stores now, the Cambalala South African Shiraz Pinotage Blend (£6.49, 75cl) is light to medium ruby red in colour with aromas of red and black cherries, brambles and a sprinkling of white pepper. It’s juicy and easy to drink with a whisper of spice on the finish – perfect for stepping into Autumn.

Buying Fairtrade wine such as this new blend not only tastes good, but also does good. It helps ensure that farmers and workers are receiving a fair price – as well as an additional premium to help their community invest in essential services such as education, sanitation and health care.

Julie Ashfield, Managing Director of Buying at Aldi UK, says: “As shoppers strive to become more sustainable, they are increasingly seeking ethically sourced products, and this includes wine.  

“We think its important that Fairtrade products are affordable, and that’s why launching this fantastic new blend is a big milestone for us. It’s an amazing quality wine, reflecting the quality of the production and hard work gone into making it”.

Kerrina Thorogood, Partnerships Director at the Fairtrade Foundation, added: “Let’s raise a glass to Aldi for introducing this delicious new line of Fairtrade wine.

“Each sip of Fairtrade wine helps ensure producers can get a fair deal through Fairtrade Standards which include decent working conditions for workers, the Fairtrade Minimum Price and Fairtrade Premium to invest in social, economic and environmental improvements.”

Aldi’s Fairtrade South African Shiraz Pinotage Blend is available in-stores and via Click & Collect now, whilst stocks last.

-ENDS-   

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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