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ALDI LAUNCHES HEART-SHAPED NUGGETS TO RAISE FUNDS FOR CHARITIES

Supermarket Aldi is continuing to share the love for key workers by launching heart-shaped chicken nuggets this week, with all profits from the sale – equivalent to 70p per box sold – to be split between NHS Charities Together and Teenage Cancer Trust.

 
The limited-edition Share the Love Chicken Nuggets (£1.99, 350g) will be available in stores across the UK from 11th June for 4 weeks.  These 100% British chicken heart-shaped nuggets are coated in a golden breadcrumb and are fun for all the family, so why not spread the love with your nearest and dearest, whilst helping Aldi to raise funds for charity?
 
The launch of the nuggets is part of the supermarket’s ongoing commitment to support NHS staff and volunteers, and charity partner Teenage Cancer Trust who provide specialist care for young people aged 13-24 with cancer. In May, Aldi separately launched a limited-edition bunch of Rainbow Tulips, and a tub of Rainbow Ice Cream, with all profits split between NHS Charities Together and Teenage Cancer Trust.
 
Aldi provides NHS staff, alongside Blue Light Card holders with priority access to Aldi stores at all times, along with exclusive access to stores 30 minutes before normal opening times on Sundays.
 
Aldi’s Share the Love Chicken Nuggets will be in stores across the UK from 11th June.
 
-ENDS-
 
For more information, please contact the Aldi Consumer Press Office on:
T: +44 207 693 6995 or E: aldi@welcometofrank.com
 


 
Notes to editors:
Aldi is Britain’s fifth largest supermarket with 880 stores and more than 34,000 employees.
Aldi is attracting hundreds of thousands of new customers every year with its range of exclusive brands, passing low operating costs on to customers in the form of low prices.
The supermarket believes in making every day amazing and that’s why every single day Aldi delivers on the best possible value for millions of families throughout the UK and Ireland across everything from award-winning fresh produce to world class gin.
Aldi won’t be beaten on price; consistently racks up award after award for quality; treats its suppliers with fairness and respect and recognises the responsibility of supporting valued institutions such as Team GB to demonstrate the importance of health and wellness. That’s Aldi. That’s everyday amazing. The reason they do this? Because Aldi believes that everyone should have access to fresh, healthy, affordable food…it’s a right, not a privilege.
 The company’s current achievements and initiatives include:

  • Aldi is the UK’s lowest priced supermarket. Research released by Which? showed that Aldi is 19% cheaper, on average, than the Big Four supermarkets. It tracked the price of more than a hundred items at the UK’s eight biggest supermarkets throughout March 2020.
  • Aldi has a five-year partnership with Teenage Cancer Trust – its fundraising target of £5m will go towards helping the trust to reach out to every young person with cancer in the UK. 
  • Aldi’s rates of pay are significantly higher than the Government’s National Living Wage and also above the Living Wage Foundation’s recommended national rates. Store Assistants receive a minimum hourly rate of £9.40 nationally and £10.90 in London.
  • Aldi is the official supermarket partner of Team GB and ensures every member of the team has access to fresh healthy Aldi food via monthly shopping vouchers, and that 1.2 million 5-14 year olds will learn about the benefits of cooking fresh, healthy food via its Get Set to Eat Fresh education initiative. Aldi has been a partner since 2015 and has extended its commitment to the 2024 Olympic games in Paris.
  • In June 2019, for the sixth consecutive year, Aldi was ranked the best-performing supermarket for compliance with the Groceries Supply Code of Practice, underlining its commitment to maintaining fair, predictable and sustainable prices within its supply chain.
  • Full details of Aldi’s awards and achievements are detailed at www.aldi.co.uk/awards

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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