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ALDI LAUNCHES LUXURY SKINCARE LINE THAT IS 97% CHEAPER THAN LA MER 

• The antioxidant La Soie skincare range includes a supercharged Concentrate Face Serum,nourishing Face Cream, and renewing Eye Concentrate  

• Skincare lovers could save a total of £730 to specialist brand, La Mer –favoured by celebrities including Selena Gomez¹  

Luxury skincare just got better as Aldi’s cruelty-free health & beauty brand, Lacura, welcomes the NEW La Soie skincare rangeto its dermatologically tested and cruelty free line-up.   

With prices starting from just £5.99, the new range boasts hero antioxidant ingredients to firm, plump, and renew the skin whilst also minimising signs of aging – much like specialist brand, La Mer, which has gained a celebrity following from the likes of Selena Gomez.  

Expected to be a skincare sell-out, the range hits stores nationwide from 10^th December while stocks last.  

Replenish the skin’s natural moisture barrier and shield from external environmental factors with the Lacura La Soie Concentrate Serum (£6.99, 30ml). Boasting a velvety formula of Algae Extracts, Macadamia, and Sesame Seed Oils, the lightweight gel serum helps to soothe and brighten complexions while reducing irritation for a youthful glow. 

Lift and firm the appearance of textures with the ultra-rich Lacura La Soie Facial Moisturiser (£6.99, 30ml). Diminish signs of aging and soothe dryness for a nourished and rejuvenated complexion – perfect for both day and night application.  

Reduce the appearance of dark circles and wrinkles around the delicate eye area with the Lacura La Soie Eye Concentrate (£5.99, 15ml). Formulated with Algae, Lime and Coffee Extracts, this concentrate promises to brighten and revive the skin for noticeable, long-lasting results.  

The new line drops following the viral trend of ‘Skin Streaming’, with shoppers adopting minimalist approaches to skincare routines². Notably, the likes of #minimalistskincare³ and #simpleskincare⁴ have accumulated millions of views on TikTok alone.  

And with #LaMer hitting over 457.6M views on TikTok⁵, the new range couldn’t come at a better time – especially with savings of up to 97% compared to the celeb-loved brand: 

LACURA	LA MER
LA SOIE CONCENTRATE SERUM  £6.99, 30ML	THE CONCENTRATE SERUM6  £365, 30ML
SAVING: £358.01/ 98%
LA SOIE FACIAL MOISTURISER   £6.99, 30ML	CRÉME DE LA MER MOISTURIZING CREAM7  £155, 30ML
SAVING: £148.01 / 95%
LA SOIE EYE CONCENTRATE   £5.99, 15ML	THE EYE CONCENTRATE8  £210, 15ML
SAVING: £2O4.01 / 97%

Lacura’s NEW La Soie skincare range will be available in stores nationwide from 10^th December, while stocks last