Digital Media Centre

ALDI LAUNCHES NATIONWIDE SEARCH FOR BRITAIN’S BEST WATCH PARTY GARDEN THIS SUMMER

28 May, 2026

• The supermarket is on the hunt for the UK’s most impressive outdoor hosting space ahead of this summer’s packed sporting and entertainment calendar 

• One lucky winner will receive £1,966 in Aldi vouchers — a nod to England’s iconic 1966 victory plus NEW outdoor entertainment products 

• The launch follows a 158%¹ increase in UK Google searches for ‘outdoor screens and projectors’ as Brits prepare for summer entertaining 

Aldi is on the lookout for the nation’s most impressive outdoor space, in a bid to crown Britain’s best Watch Party Garden.  

The launch comes as UK households prepare to make the most of a summer packed with major sporting moments such as the World Cup and Wimbledon.  

New Google Trends data shows searches for ‘outdoor screens and projectors’ have risen by 158% over the past month, as Brits increasingly transform their gardens, patios and balconies into open-air hosting spaces. 

The supermarket is calling on homeowners across the country to submit photos or videos of their gardens, patios or balconies, showcasing how they’ve transformed their space into the ultimate open-air hosting zone. 

Whether it’s a kitted-out pub shed, cosy seating or a beautifully landscaped garden ready for entertaining, Aldi is looking for spaces that combine creativity, personality and hosting potential. 

The winner will receive £1,966 in Aldi vouchers — a playful nod to England’s iconic 1966 World Cup victory — alongside Aldi’s NEW Inflatable Movie Screen (£59.99) and HD LED Projector (£49.99), helping them host in style all summer long. They will also receive a professional photoshoot of their garden and be officially crowned Britain’s best ‘Watch Party Garden’.  

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “As our shoppers prepare for a packed summer of sport and entertainment, it felt like the perfect time to launch a nationwide search for the ultimate hosting setup – rewarding one lucky winner with £1,966 in vouchers and our latest outdoor entertainment Specialbuys.” 

For a chance to win, entrants simply need to submit photos or videos of their outdoor space to WorldCupGarden@aldi.co.uk with the following: 

• Name 

• Where they’re from 

• 2-3 photos or videos that show the summer garden setup and why they should win 

The competition is open from now until 4^th June. Full details and T&Cs can be found here: https://www.aldi.co.uk/corporate/terms-and-conditions/competitions 

Aldi’s World Cup and Summer Garden Specialbuys land in stores on 4^th and 11^th June, offering everything needed to upgrade outdoor spaces for summer — from furniture and ambient lighting to entertaining essentials. As always, shoppers need to be quick, as once they’re gone, they’re gone. 

-ENDS- 

[1] Google Search Trends 29/03/2026 – 27/04/2026 vs 27/04/2026 – 26/05/2026.