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ALDI LAUNCHES OFFICIAL WINE SCHOOL FOR WINE BLUFF BRITS

• The first ever supermarket wine school offers free education tools which can cost in the region of £400¹ elsewhere 
• 91% of wine drinkers admit to bluffing about their knowledge to friends and family 
• Top influencer The Unmumsy Mum was given the chance to get an advanced taste for the Wine School 

(Pictures from left to right: The UnMumsy Mum experiences the Aldiploma course, credit: The Unmumsy Mum, Aldiploma module 8, Aldiploma generic image credit: Dad Download, Mistress of Wine Sam Caporn) 

Aldi has today launched the UK’s first ever supermarket Wine School to help transform wine bluffs into wine buffs. Budding wine connoisseurs can brush up on their knowledge with free access to the online educational hub, which includes two new wine modules, along with a range of expertly curated tips and tricks.  

Research commissioned by the supermarket shows that 91% of the nation’s wine drinkers admit to bluffing about their wine knowledge to impress friends and family²  and 70% want to know more about their favourite drinks². Aldi’s jargon-busting Wine School offers price tag friendly, pressure-free learning for all, and is just a few clicks away at Aldi.co.uk/aldiwineschool. 

Following on from the success of Aldi’s 2019 Aldiploma, a series of six, free online modules, Aldi’s Wine School will launch with modules seven and eight; ‘A Guide to New World Wines’, which explores new up and coming wine regions, and a ‘Wine and Food Matching’ masterclass – perfect for those simply looking for the best vino to match their grub.  

Top Instagrammer The Unmumsy Mum (412k followers) was given the opportunity to get a taste for the school ahead of its launch today, completing each of the brand-new modules and documenting her journey along the way.  

The Unmumsy Mum comments:  “I usually feel bamboozled by the labels in the wine aisle and pick up a Shiraz out of habit, simply because I know I like it. The Aldiploma course bought me sheer joy in swapping phonics and fronted adverbials for a bit of grown-up homelearning. Since completing these bitesize modules, I’ve discovered I also like Malbec and I’ve now got the confidence in trying to pick out what I can smell and taste in the glass. I can’t recommend it enough – it’s easy to follow and fascinating!”  

Shoppers will also have access to a series of guided tasting videos and live tutorials from tipple experts Sam Caporn, Mistress of Wine (one of only 409 Masters of Wine worldwide), and wine critic, journalist and TV presenter, Jilly Goolden.   

Sam Caporn, Mistress of Wine, comments: “Aldi is known for offering great quality wines at affordable prices with many award-winning bottles available for under £5. But sometimes, deciding which one to choose can be overwhelming. That’s why the Aldi Wine School, with its jargon free courses, hints and tips, is perfect for giving customers the confidence to try new things – we hope that it helps to spark a sense of fun and excitement when it comes to learning about wine!” 

Julie Ashfield, Managing Director of Buying at Aldi UK says: “Our entry-level Aldiploma course has already helped thousands of wannabe wine buffs to discover the best ways to taste wine, get to grips with their grape varieties and have the knowledge needed when selecting a wine. The Aldi Wine School is the next logical step in our mission to open up the wonderful world of wine to all.” 

The launch comes after Aldi won the prestigious ‘Drinks Retailer of the Year’ award at the Retail Industry Awards 2020, making this the second time the retailer has won the title after picking up the same accolade in the 2019 Awards.  

Award-winning wines are also available to buy in store and online (www.aldi.co.uk/c/aldiploma) to accompany the course, ensuring wine enthusiasts can sip their way through class. 

For those interested in buffing up their wine knowledge or who want to know more about the Aldi Wine School, head to https://www.aldi.co.uk/aldi-wine-school for more details.