Digital Media Centre

ALDI LAUNCHES PREMIUM WOMEN’S FRAGRANCES FOR SUMMER – AND PRICES START FROM JUST £5.99 

Shoppers could save a total of £310.63 (95%) compared to designer brands, Dior and Paco Rabanne 

This summer, Aldi is welcoming a new array of women’s fragrances to its dermatologically tested and cruelty-free line-up. Priced at just £5.99 a bottle, Lacura’s Devotion, Perfect Pink and Empress Eau de Parfum hit shelves from 22^nd June, while stocks last.  

Whether fragrance fanatics are looking for a new summertime scent or simply want to gift loved ones a holiday in a bottle, these scentsational parfums are sure to be a sell-out with savings of up to 95% compared to designer brands on the market.   

Add a sophisticated touch with Lacura Devotion Eau de Parfum (£5.99, 100ml). Floral notes of Jasmin, Orchard and Rose meet fruity hints of Plum and Blackberry, whilst Musk scents are undercut with notes of Amaranth. A sensual parfum that is sure to get attention.  

Take senses on a botanical journey with the Lacura Perfect Pink Eau de Parfum (£5.99, 100ml). Base notes of Vanilla, Tonka Bean and Sandalwood paired with delicate floral notes of Iris, Peony and Lily of the Valley producing a scent that is reminiscent of fresh flower bouquet. 

The powerful and refined scent of Lacura Empress Eau de Parfum (£5.99, 100ml) is sure to captivate confidence. Water Jasmine, Green Mandarin and Ginger Flower fuse together with rich notes of Vanilla and Sandalwood that meet hints of Ambergris and Cashmere Woods. A sensual concoction of aromas that oozes elegance.  

ALDI	COMPETITOR
LACURA DEVOTION EAU DE PARFUM £5.99, 100ML	DIOR J’ADORE1 £137, 100ML
SAVING: £131.01 (96%)
LACURA PERFECT PINK EAU DE PARFUM £5.99, 100ML	DIOR MISS DIOR2  £114, 100ML
SAVING: £108.01 (95%)
LACURA EMPRESS EAU DE PARFUM £5.99, 100ML	PACO RABANNE OLYMPEA3   £77.60, 80ML
SAVING: £71.61 / £0.91 PER ML (93%)
TOTAL SAVING: £310.63 (95%)

Aldi’s new Summer Fragrances and Makeup range will be available in stores nationwide from 22^nd June, while stocks last.