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  • Pet owners have the chance to have their pup named the face of Earl’s Dog Food, Aldi’s popular own-label pet food
  • Aldi is the country’s biggest-selling own brand pet food retailer with one in four packs of own-label pet food sold coming from the discounter1
  • Six lucky dogs will become the faces of the Earl’s range, complete with a professional photo shoot and year’s supply of dog food

Aldi is celebrating its popular Earl’s dog food range by giving lucky pet owners the chance to have their very own pup named as celebrity ambassadors. 

The UK’s favourite supermarket2 is refreshing the look of its dog food range, creating a new ‘family of Earl’s’, with six new dogs set to appear across its packaging. 

The competition launches as it was revealed earlier this year that a staggering one in four packs of own label pet food now come from Aldi. Earl’s dog food has built a reputation as being a nutritious food, free of artificial colours and flavours at an unbeatable price. 

Open across Aldi’s Facebook and Twitter pages from 9th until 16th August, the unique nationwide search will be looking for dogs from individual categories such as small, medium, big, rescue, working and talented dogs. Pet parents will be able to submit the cutest photos of their treasured dogs, ready to be shortlisted by an expert team of judges. Once the coveted list has been revealed, each pup will face a public vote across social polls. 

Each prize-winning pooch will be invited for a professional photoshoot as well as receiving a year’s supply of Earl’s pet food. Owners will even be able to see their dogs in all their glory with special adverts ready to be spotted on daily strolls. 

Julie Ashfield, Managing Director of Buying at Aldi, said: “More and more shoppers are recognising Aldi as a destination for quality pet food without the premium price tag. Our shoppers are at the forefront of everything we do so when we decided to refresh the look of the Earl’s range, it made perfect sense to put our shoppers’ own dogs front and centre. 

How to enter:  

  • Applicants should respond to Aldi’s post on 9th August, sharing their favourite picture of their pet along with their name and category (e.g. small dog, big dog, working dog) 
  •  Deadline for applicants is16th August 2023   
  •  Successful applicants will be notified via direct message. 

Terms and conditions apply. For full T&Cs visit dohbWxLSGHuDCmM3H3V6iw$g0@8.pdf ( 

 1 Kantar | Pet Care | 12 w/e 19th February 2023 

Aldi’s Pet Food is available in store and via Click and Collect now.   


For further information, images or to request a sample, please contact the Aldi press team on:    

020 7479 0910   

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or