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ALDI LENDS A HELPING HAND TO BRITISH CHEESE MAKERS BY LAUNCHING BRAND NEW ARTISAN SPECIALBUYS

Supermarket Aldi has committed to support British suppliers by taking nearly four tonnes of surplus stock from artisan cheesemakers whose businesses have been affected by Covid-19.  Following the closure of restaurants and deli counters, many producers were left with unsold fresh cheese with a limited shelf life on their hands.

From Thursday 23^rd July, Aldi will be introducing a limited-time Specialbuy, offering a variety of artisan cheeses including Norfolk Mardler, Cornish Blue and Sussex Charmer priced at a purse-friendly £1.49 each.

Julie Ashfield, Managing Director of Buying at Aldi, said: “Aldi is committed to supporting farmers, growers and suppliers throughout the UK, which is especially important during these difficult times. Cheese is a staple product on most people’s shopping list, and we hope our customers enjoy these high-quality cheeses knowing they’ve helped small British businesses when they needed it most.”

Aldi’s British Artisan Cheese selection includes:

Cotswold Brie (100g) – The strong but sweet flavour of this regionally produced cheese makes it an enjoyable addition to a cheeseboard.  Produced by the Weaver family, they continue to follow traditional organic farming methods to create some of the UK’s best tasting cheeses.  The Cotwold Brie is made using organic milk from cows grazing on their own farm.  All cheeses are made by hand allowing the products to be called truly Artisan. 

Norfolk Mardler (150g) – Made in Honingham, near Norwich, this cheese is matured for eight weeks to produce a hard goat’s cheese with a creamy and tangy flavour profile.  Share with friends as you catch up for a socially-distanced ‘mardle’ (gossiping – for those not familiar with Norfolk dialect).

Cornish Blue (125g) – a traditional English blue cheese with a twist. Churned near Bodmin Moor in Cornwall, it has a mild yet creamy flavour, packed with butter-like richness and a gentle sweetness.  

Sussex Charmer (100g) – a charming and tasty true British cheddar from Rudgwick, in West Sussex. The mature farmhouse cheddar is packed full of flavour with an added punch from parmesan, making it an ideal accompaniment to pasta.

Yorkshire Blue (100g) – this blue veined cheese is buttery yet sweet. Churned in Thirsk, North Yorkshire, the cow’s milk cheese is milder than other blue cheeses.  

Aldi’s artisan cheeses will be in stores from 23^rd July.

-ENDS-

For more information, please contact the Aldi Consumer Press Office on:

T: +44 207 693 6995 or E: aldi@welcometofrank.com