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ALDI NAMED ‘DRINKS RETAILER OF THE YEAR’ FOR THE SEVENTH CONSECUTIVE YEAR AT THE ‘OSCARS OF THE GROCERY RETAIL SECTOR’

• The discount supermarket beat rivals Sainsbury’s, M&S, and Waitrose at the ‘Oscars of the retail world’, the Retail Industry Awards 2024

Aldi landed an impressive FOUR wins at the Retail Industry Awards 2024, following a ceremony held at The Brewery, London. 

The supermarket beat rivals Sainsbury’s, M&S, and Waitrose to be named ‘Drinks Retailer of the Year’ for the seventh consecutive year.

The award is decided upon by the Retail Industry Award’s judges, who are hand-picked for their experience, knowledge, and expertise. 

The panel was particularly impressed with the supermarket’s tailored range of beers, wines, and spirits, which continue to develop in both the value and premium ends of the market, overseen by Aldi’s highly trained and knowledgeable buying teams.

One judge said: “Aldi have really stepped up how they have executed the category, including at the premium end. They have a strong team and have built great connections with their suppliers, particularly English producers.”

Another commented: “Aldi has a clear strategic plan for developing the category and a stand-out offering in the off-licence category. Price, category developments, and shopper engagement all underpin Aldi’s place as a leader in drinks retailing.”

 The discounter was also awarded “Chilled Retailer of the Year” and “Fresh Flower Supermarket of the Year”, and received the “Diversity, Equality & Inclusion” award for the second year running.

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “These four wins are the cherry on the cake after another year of hard work from our team and it’s fantastic to have that recognised by the industry’s top experts.

“I’m incredibly proud of our buyers, suppliers, and everyone else involved who goes above and beyond to make sure our high quality, great value ranges are the best of the best for our customers.

“Shoppers will be delighted to hear there are plenty more exciting launches coming in the next few months, particularly for Christmas!”

Shoppers wanting to test Aldi’s award-winning ranges can head to stores now.

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