Digital Media Centre

ALDI PREDICTS RECORD FIZZ SALES FOR NEW YEAR’S EVE

27 December, 2024

• The supermarket projects sales of over 4.5 million glasses of fizz during the lead up to New Year’s Eve

• The supermarket is also slashing the price of its best-selling sparkling, Crémant de Loire, dubbed the ‘steal of the season’- available for just £4.99

Aldi anticipates bumper sales of its award-winning sparkling wine range ahead of New Year’s Eve celebrations.

The supermarket predicts party-loving Brits to sip on 4.5 million glasses of Aldi fizz – that’s over 750,000 bottles in the lead-up to New Year’s Eve.

And that’s not all, Crémant is certainly having a moment, as the supermarket has seen an overall increase in the demand for its Crémant du Jura this festive season, with shoppers looking to explore cheaper alternatives to Champagne.

So, what better time than now to slash the price of one of its top performers, Aldi’s Crémant de Loire (75cl) which will be on promotion from £8.99 to just £4.99 from Friday 27^th December to Tuesday 31^st December.

The supermarket expects unprecedented demand and is introducing a two-bottle purchase limit per customer after the promotion was called “the slashed-price steal of the season” by Jane MacQuitty, wine critic at The Times[1]. Recent research from Aldi revealed on average, Brits waste 426,100 litres of sparkling wine every year — that’s a staggering 568,134 bottles and over 2,000 bathtubs of bubbly due to not being able to open a bottle confidently*.

To help conquer Champagne anxiety this New Year, the supermarket has partnered with top wine expert, Mistress of Wine, Sam Caporn, to offer simple tips for opening a bottle without the fizz fear:

Step one: Remove the muzzle and immediately pop your hand over the cork to ensure it doesn’t fly out if you have a lively one.

Step two: Hold the bottle in the palm of your hand, tilting it away, and keep the cork steady with one hand and twist the bottle, not the cork, with your other hand. Turn gently until the cork eases out.

Step three: For an elegant opening, aim for a gentle sigh rather than a loud pop. If the cork resists, a tea towel can provide extra grip while maintaining control.

Step four: Ditch the flute and coupe! A tulip-shaped glass is ideal for your bubbly which may surprise some. It keeps the fizz lively while letting you fully enjoy the fragrance. Tilt the glass and pour gently, just like you’d pour a beer without a head. If it foams up, wait a moment and then continue.

Step five: And finally, enjoy! If there is any leftover fizz, use a proper stopper to keep it sparkling overnight. A spoon does not work, silver or otherwise!

With this year’s celebrations expected to go off with a pop, Aldi’s range of quality fizz is perfect for raising a toast to 2025:

Fizz steals from 27^th December until 31^st December:

Specially Selected Crémant de Loire (WAS £8.99, NOW £4.99 – SAVING 44%, 75cl)

A smooth and elegant wine to sip alongside a New Year’s spread, this French sparkling is made in the same way as Champagne, with Crémant de Loire made using grapes from the Loire Valley. Promising delicate bubbles and subtle berry aromas, this tipple pairs wonderfully with smoked salmon canapés. Promotion available from 27^th December to 31^st December – two bottle limit applies.

Specially Selected Crémant du Jura (WAS £10.99, NOW £8.19 – SAVING 25%, 75cl)

This bubbly was awarded GOLD at this year’s Drinks Business Sparkling Masters. Boasting flavours of apple and citrus fruits with a fresh, elegant finish, Aldi’s Crémant du Jura is a purse-friendly alternative to luxury brands, but equally as tasty. Promotion available until 31^st December.

Nicolas De Montbart Champagne (WAS £13.99, NOW £9.99 – SAVING 29%)

With fruit and floral notes, this traditional Champagne blends Chardonnay, Pinot Noir and Pinot Meunier, resulting in a subtle elegance on the palate. Serve as an aperitif or accompaniment to Christmas canapés. Or better yet, to cheer guests into the New Year!

Aldi’s award-winning range of fizz is available in stores now:

Costellore Diamond Prosecco DOC (£7.49, 75cl)

This well-balanced Prosecco dances on the palate with vibrant notes of ripe apple, pear, banana, and a burst of citrus. A hint of delicate white glycine flower adds floral complexity, leading to a long, satisfying finish. The elegant bottle, with its gleaming gold accents, makes a sophisticated centrepiece for New Year’s Eve celebrations.

Veuve Monsigny Champagne Premier Cru (£21.99, 75cl) 

This bottle of bubbly was awarded Which? Best Buy3, as well as title of ‘Best Champagne’ in the Good Housekeeping Christmas Taste Test, with the judges praising its “notes of refreshing lemon” and “minerality”4. With delicate aromas of apricot, herbal notes, and hints of orange zest and crème brûlée, it’s the ultimate crowd-pleaser for New Year’s gatherings.

Veuve Monsigny Champagne Brut (£14.99, 75cl)

This multi-award-winning fizz is from the small, consistently excellent Champagne house, Philizot et Fils. The bubbly has a lighter, fresher style with notes of lemon, flowers and nuts with apple on the palate and an almond croissant finish.

Zerozecco (£2.99, 75cl)

This popular 0% tipple was nothing short of a winner at this year’s People’s Choice Drink Awards[2]. Enjoying a well-balanced acidity and a complex, citrussy flavour, it promises the ultimate glass of guilt-free bubbles this festive season. 

Aldi’s range of Fizz is available in stores now.

-ENDS- 

[1] Thetimes.co.uk

[2] Peoplesdrinkchoiceawards.com