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ALDI RELEASES PAWFECT EASTER TREAT – AND IT’S HALF THE PRICE THAN M&S! 

30 January, 2024

  • Aldi’s adorable NEW chocolate pup comes in at half the price of M&S alternative  
  • The Easter must-have will be arriving to stores from today for a re-barkable £2.99  

Calling all dog lovers, Aldi has today launched an Easter chocolate so adorable it’ll be hard to eat! The charming NEW Chocolate Labrador & Retriever (£2.99, 150g) will be arriving to Aldi stores from today (25th January).   

This pawfect Easter treat offers an indulgent hollow chocolate pup in two decadent flavours and characters, Charlie the Labrador, a rich marbled milk chocolate, and Honey the Golden Retriever, a silky sweet blonde chocolate.  

At just £2.99 per pup, this sweet treat makes the ideal Easter gift for both dog and chocolate lovers alike. Not only this, but it comes in at a whopping 50% cheaper than the popular M&S alternative ‘Curly the Puppy, which will set shoppers back by £6 (155g)i.

Arriving to stores as part of Aldi’s biggest and most exciting range of Easter chocolate to date, shoppers looking to get their hands on this treat better be swift, as they’re likely to be pup-ular!  

Aldi’s egg-stravagant range of Easter must-haves can be shopped in stores and online via Click & Collect now.  

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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SO WRONG IT’S RIGHT: ALDI LAUNCHES BALLYCASTLE, WHITE CHOCOLATE AND CARAMEL FLAVOURED CHEESE  

20 November, 2025

Love it or hate it – Aldi's latest launch is bound to get people talking this festive season. The Christmas Retailer of the Year1 is set to release three controversial cheese flavours as part of its collection of Specially Selected Speciality Cheeses (£2.49, 200g).   

The NEW Wensleydale Ballycastle with White Chocolate & Caramel (£2.49, 200g) offers all the indulgence of a dessert and a cheese in one. Combining smooth Wensleydale with Aldi’s signature Ballycastle Irish Cream, along with a dash of delicious white chocolate and caramel, the decadent treat is nothing if not a grate talking point!  

Ideal for shoppers who enjoy adventurous taste combinations, the quirky cheese joins two more flavours in Aldi’s premium Speciality Cheese selection. Returning Cheddar and Pineapple and the NEW Sweet and Smokey Maple Cheddar both provide the perfect fusion of sweet and savoury for an unexpected addition to a classic cheeseboard.  

The divisive yet delicious new cheeses arrive to Aldi’s aisles as part of the supermarket’s biggest festive selection to date. With something for everyone, the collection includes the showstopper Specially Selected Luxury Cheese Truckle Tower (£13.99, 1kg), the can’t-go-wrong NEW Specially Selected Hickory Smoked Vintage Cheddar (£2.49, 200g) and the one-stop-shop Specially Selected Ultimate Cheese Selection Pack (£12.99, 625g). 

Aldi’s Specially Selected Speciality Cheeses are available from 26th November.

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ALDI LAUNCHES CHRISTMAS AD PLUSH TOYS – INCLUDING VIRAL CAULIDOG LIMITED TO JUST TWO PER CUSTOMER DUE TO DEMAND

20 November, 2025
  • Aldi announces the return of one of its most anticipated ranges of the year – the new Christmas advert collection of Kevin the Carrot plush toys 
  • The stars of Aldi’s new Christmas advert are available from 27th November
  • Popular Caulidog and Polar Bear limited to just two per customer due to expected demand
Read more "ALDI LAUNCHES CHRISTMAS AD PLUSH TOYS – INCLUDING VIRAL CAULIDOG LIMITED TO JUST TWO PER CUSTOMER DUE TO DEMAND"
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