Forget craft beer or whisky, this Father’s Day, award-winning retailer Aldi reports rosé wine sales have spiked by +56% in the last month[1], and experts say this is expected to continue as shoppers look to treat the men in their lives this June.
Rosé is certainly the drink of the moment, with over 4.5million Instagram snaps tagged #rosé, and its popularity shows no signs of stopping. Indeed, last Summer 1 in 8 bottles of wine drunk in the UK were rosé[2], and the IWSR and Wine Intelligence predict overall sales will be up +50% this year[3].
Once deemed a ‘female’ tipple, Aldi wine expert, Sam Caporn MW, says that is simply no longer the case: “Gone are the days when rosé was predominantly associated with women drinking sweet, brightly hued pink zinfandels. You just need to look at Aldi’s range of rosé wines to see the scale and breadth of different wines that shoppers can easily access. Coupled with greater wine education, it’s little wonder both women AND men are sharing a collective love of the pink drink.”
Wine not treat your Dad to a bottle (or two) this Father’s Day? Aldi’s fantastic selection of award-winning rosés includes everything from fizz to the best of English and French styles, which are sure to leave them blushing with joy.
Costieres de Nimes Rosé (£6.49, 75cl) – available online and in store
This rosé comes from Southern Rhone between Nimes and the Mediterranean. The blend of Grenache, Syrah and Cinsault grapes create a perfect balance of tangy and exotic white fruit notes, leaving a refreshing taste to the palate. Its attractive and unusual bottle makes the perfect gift for the big day
Lyme Block English Rosé (£8.99, 75cl) – available in store
Carefully crafted at Lyme Bay Winery in South Devon, this complex rosé has notes of cherry, rosehip and strawberries & cream to give a real British taste. Lyme Block English Rosé is a beautifully balanced rosé with a crisp acidity that adds to its off-dry quality and mouth-watering long finish. Perfect for giving dad a taste of the Devon seaside for under a tenner.
Organic Sparkling Rosé (£7.99, 75cl) – available online and in store
Transport your dad to Italy with this fresh, elegant organic pink fizz which has been sourced from the Corvezzo family’s 150-hectare estate, 30km north of Venice. Ideal for summer sipping, the delicious notes of rose and fresh red fruit flavours of raspberries, strawberries and cherries creates a crisp acidity, which balances well with its mousse quality. Organic Sparkling Rosé offers a more sustainable tipple that is free from herbicides and pesticides, perfect for the environmentally conscious Dads out there.
Veuve Monsigny Champagne Rosé (£16.99, 75cl) – available only online
Push the boat out with a bottle of this award-winning and best-selling pink fizz, produced in collaboration with Champagne Philizot. This carefully aged sparkling rosé has crisp red berry flavours, complimented with hints of citrus. The delicate pastry notes leave a lingering and well-balanced flavour, adding to its complexity and length. Ideal for raising a toast to Dad on Father’s Day!
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Please contact the Aldi team at Clarion to confirm product details and availability prior to print.
*Scottish and Welsh customers are not able to buy products that fall below the MUP. Any orders placed to Scottish and Welsh addresses which do not meet the requirements of MUP will be refunded.
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk