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ALDI REPORTS OVER 35% SPIKE IN RIOJA ROSÉ SALES AS BARBIEMANIA SWEEPS UK

Aldi has recorded a boost in pink wine sales as ‘Barbiemania’ continues to sweep the country.  

The supermarket, which has cemented its reputation as a destination for great value rosé wine, recorded over +35% spike in sales of its popular Specially Selected Rioja Rosé (£6.49, 75cl) in the week leading up to the movie launch.

In celebration of the Barbie movie and to satisfy demand, Aldi has introduced three new rosés to shelves, with prices starting from as little as £5.99.

Joining the supermarket’s established line up is:

Cambalala South African Pinot Grigio Blush (£5.99, 75cl)

A beautifully coloured blush wine from South Africa’s Western Cape. Boasting apple scented fruit aromas with a spring bouquet, it has mouth-watering strawberry and raspberry notes – the perfect wine to raise a toast to the new movie.

Chassaux et Fils La Franc Bouchy Rosé (£5.99, 75cl)

A soft, subtle rosé with a pale pink hue, this wonderfully refreshing wine delivers a harmonious balance of juicy red fruit alongside well balanced citrus notes. 

Specially Selected Côtes de Provence Rosé (£7.69, 75cl)

A firm favourite, this delightful rosé wine has flavours of rich red fruit followed by white flower. Delicate with a creamy fruity finish, Aldi’s Côtes de Provence rosé is the ultimate tipple for a Barbie inspired night in.