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ALDI RETAINS CROWN OF CHEAPEST SUPERMARKET FOR APRIL 

3 May, 2025

• New research from Which? has revealed that Aldi is the cheapest place to buy everyday supermarket essentials  

• Shoppers can save £48.24 on their shop by switching from Waitrose to Aldi  

Research by consumer group Which? has found that Aldi is yet again named the cheapest supermarket for a basket of 79 essential items this month.   

The total price of a shop at the discount retailer came in at £22.66 less than Morrisons, as well as being cheaper than Sainsbury’s by £22.54, and less expensive than Tesco by £16.64.  

 What’s more, savvy shoppers could have saved a tasty £48.24 by switching from Waitrose to Aldi – a no brainer for those looking to cut back on their weekly spend.   

 The new research from Which? marks 18 months that Aldi has been consistently crowned the cheapest supermarket by the consumer champion. 

The full April results are below:  

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “The Which? analysis once again reiterates our message that if shoppers want to save money on groceries, then Aldi is the only place to shop. 

“We’re proud to continue our winning streak with our 18^th consecutive month as the number one retailer for value; offering shoppers consistently low prices, whilst still maintaining our quality.”