Digital Media Centre

ALDI REVEALS FRIGHTENING PRODUCT-INSPIRED HALLOWEEN LOOK AS  MAJORITY OF GEN Z SAY IT IS THEIR FAVOURITE TIME OF YEAR

30 October, 2025

• New research reveals that four in five (83%) parents will be trying their hand at SFX and makeup this year, with 60% turning to social media for Halloween inspiration 

• Aldi launches its spooky inspiration on social, as half of Brits look to base Halloween costumes on cultural moments and even everyday foods and household items 

• Supermarket celebrates its Professor Peppy drink, a fan-favourite item, with SFX makeup look on social 

• Wednesday Addams, Labubus and Claudia Winkleman among the top Halloween looks for 2025 – as 70% of Gen Z say Halloween their favourite time of year 

PHOTOS AND VIDEO HERE: https://www.flickr.com/gp/taylorherringpr/Cww614J31X 

Over half of the nation will be using social media to help inspire their Halloween look this year, with a further four in five parents expected to try their hand at SFX for their kids’ spooky looks, according to a study from supermarket Aldi. 

Aldi has enlisted the help of viral SFX makeup artist, EllaDoesFX, to help inspire spook-tacular looks for Halloween 2025, which is the majority (70%) of Gen Z’s favourite time of year.  

This year, nearly half (45%) of Brits will be looking to tie cultural moments into their Halloween outfits to stand out from the crowd, and a further 53% are prepared to go to whackier extremes than ever before, with everyday food items, and household products inspiring 51% of the nation’s looks. 
 
Aldi and makeup artist, EllaDoesFX, have jumped on this trend by utilising the supermarket’s fan-favourite Professor Peppy to create a Halloween look to inspire trick or treaters wanting to spook out their neighbours with their makeover. 

Professor Peppy is a favourite product amongst Aldi shoppers, with fans referring to the drink on social media as ‘the GOAT’ and ‘the best brand Aldi has made’. The popularity of the drink inspired the supermarket’s latest Halloween look. 

According to the research, (83%) parents will be using materials like fake blood, latex and paint to create wounds, scars and zombified effects. A further 69% will be using foods from home, like ketchup, to help perfect their spooky looks. 

Others are turning to 3D effects such as hidden LED strips, creepy crawly creatures and horns or wings to make their youngsters (or themselves) stand out from the crowd.  

The time-honoured tradition of upcycling old clothes still stands in good stead, with 88% of Brits saying they will be scouring the depths of their wardrobe to repurpose old clothes for the big night.  
 
When it comes to Halloween this year, families expect their kids to attend at least 2 parties during spooky season and believe they will spend on average, £60 on Halloween decorations and outfits. On average, Brits are expected to spend half a day (12 hours) on putting their Halloween look together. 
 
Gen Z’ers and Millennials are prepared to spend on average a whopping £100 on their scary get ups, with nearly three-quarters (70%) of those aged under-30 stating that Halloween is their favourite time of year! A further 60% will be using social media for Halloween inspiration.  

The Top 2025 Halloween Looks according to Aldi’s research are: 

1. Wednesday Addams  

2. Labubu doll  

3. Claudia Winkleman  

4. The Gallagher brothers  

5. Victoria Beckham  

6. Coldplay kiss cam moment  

7. The Inbetweeners cast  

8. K-Pop Demon Hunters  

9. Wicked’s Elphaba or Glinda  

10. Brad Pitt in the F1 movie  

ElladoesFX’s Professor Peppy look, taking inspiration from Aldi-favourite products, can be viewed on Aldi’s TikTok page.  

Julie Ashfield, Chief Commercial Officer at Aldi UK said: “Halloween is all about creativity, and this year we wanted to show shoppers that costume inspiration can be found anywhere – even in the Aldi aisles! Our research and our special Halloween look show how our most-loved products can be transformed into showstopping looks that are bound to turn heads at any Halloween party.” 

-ENDS-