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ALDI SAVES VALENTINE’S DAY BY OPENING ITS FIRST EVER FLOWER STALL IN WATERLOO STATION

  • Supermarket Aldi has opened a flower stall today in Waterloo station for commuters in need of a last-minute Valentine’s Day bouquet
  • Almost a quarter of Brits (23%) forget to buy their significant other a gift for Valentine’s Day, with millennials being the worst offenders
  • Stunning blooms are available to purchase for as little as £2.29 including the cheapest bunch of red roses available from a UK supermarket at just £4.49 for a dozen red roses

Whatever happened to being young and in love? New research has found millennials to be the biggest culprits of not playing cupid on Valentine’s Day, as almost a third (32%) have forgotten to buy a gift for a loved one!

FREE TO USE IMAGES Pictured: Aldi Saves Valentine’s Day by opening its first ever flower stall in Waterloo station. Contact: egodwin@clarioncomms.co.uk PR Handout – Free to use

What’s more, the study has found that karma does sometimes come back around, with 30% of the generation admitting they’ve ended up paying more by leaving it to the last minute with only expensive gifts left available to buy.

In a bid to help couples rekindle the romance without breaking the bank, Aldi has opened its first ever flower stall today in one of the UK’s busiest train stations, London Waterloo.

FREE TO USE IMAGES Pictured: Aldi Saves Valentine’s Day by opening its first ever flower stall in Waterloo station. Contact: egodwin@clarioncomms.co.uk PR Handout – Free to use

Conveniently located in the heart of the station and with prices starting from just £2.29, Aldi’s flower stall features classics like the Love Always Bouquet (£9.99), a heaving bunch of red roses, to more unique blooms such as the Elegance Bouquet (£14.99) – a colourful array of roses and lilies, meaning commuters are spoilt for choice.

Better still, smitten travellers can spread even more love this Valentine’s Day as 100% of the proceeds from the stall will be donated to Teenage Cancer Trust.  

Julie Ashfield, Manager Director of Buying at Aldi UK, said: ”By launching a flower stall at the centre of one of the UK’s busiest train stations, we hope to lend a helping hand to those strapped for both time and money – whether it’s for a partner, family, or friend, our stunning range of bouquets will mean commuters can arrive home with the perfect bunch at the best possible value. Those customers that can’t make it down to Waterloo don’t need to panic – all of our beautiful bouquets will be available to purchase in stores too.”

Commuters passing through Waterloo today can make a purchase at Aldi’s purse-friendly flower stall for as little as £2.29. The stall is open from 7am – 7pm.

Aldi’s Flower Stall offering includes:

  • One Love Single Red Rose – £2.29
  • Dozen Red Roses £4.49
  • Love Always Bouquet – £9.99
  • Double Dozen Red Roses – £9.99
  • Elegance Bouquet – £14.99
  • One in a Million Bouquet – £19.99

Aldi’s full range of Valentine’s Day Flowers is available in stores now.

-ENDS-

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk