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ALDI TAKES BACK CHEAPEST SUPERMARKET CROWN

4 September, 2025

  • New research from consumer group Which? reveals Aldi has reclaimed its title of ‘Cheapest Supermarket’ for everyday supermarket essentials
  • Shoppers can save up to £44.69 on their weekly shop by switching from Waitrose to Aldi
  • Latest win marks the 21st time that Aldi has come out on top, in the last 22 months

Aldi has taken back the crown of Which? Cheapest Supermarket for August after narrowly missing out in July. This followed 20 consecutive months of Aldi retaining the coveted crown.

The total price of a basket of 75 items in August came to £127.92 at Aldi, meaning the discount retailer has returned to its top spot. 

The supermarket also came out at £44.69 cheaper than the most expensive supermarket, Waitrose, and £31.87 less expensive than Ocado.

This marks another month that Aldi has triumphed against loyalty card prices, beating Sainsbury’s Nectar Card prices by £16.83and Tesco Clubcard prices by £14.44. Loyalty card shoppers could have saved up to £987[1]in the last year by switching to Aldi.

The full August results are detailed below:

RetailerAverage price for 75 items  
Aldi£127.92
Lidl (inc loyalty discount)£128.30
Lidl£128.35
Asda£139.42
Tesco (inc loyalty discount)£142.36
Sainsbury’s (inc loyalty discount)£144.75
Tesco£145.01
Morrisons (inc loyalty discount)£147.20
Morrisons£147.84
Sainsbury’s£149.02
Ocado£159.79
Waitrose£172.61

Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “We’re delighted to once again be recognised by Which? as the UK’s cheapest supermarket. We are committed to providing shoppers with the best possible value, but not only that, we’ve gained this title while always ensuring our product quality remains consistently high.”

-ENDS-


[1] 12 months of Nectar card prices: £8,658. 12 months of Tesco Clubcard: £8,502. 12 months of Aldi prices: £7,670 (based on four shops per month)

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk