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ALDI TAKES HOME ‘OWN LABEL RANGE OF THE YEAR’ AT THE GROCER GOLD AWARDS
9 July, 2025
- Aldi’s Specially Selected range has officially been crowned ‘Own Label Range of the Year’ at the prestigious Grocer Gold Awards 2025[1]
- The budget retailer beat competitors such as Asda and Waitrose for the top spot
- Judges hailed the range as “clever and nuanced,” a smart reaction to Aldi’s supermarket presence
- The supermarket has also been awarded ‘’Retailer Employer of the Year’ for the third time in four years[2]
It’s a big win for small prices. Aldi’s Specially Selected range has officially been crowned the ‘Own Label Range of the Year’ at The Grocer Gold Awards 2025 – proving once again that premium quality doesn’t mean a high price tag.
Judges at The Grocer Gold Awards, one of the most prestigious awarding bodies in the food and drink industry, have awarded Aldi this sought after title over own label ranges from more expensive supermarkets including Asda and Waitrose.
As judged by a panel of industry experts, Aldi’s Specially Selected range was praised for being ‘’clever and nuanced’’, whilst its offering was described as ‘’an undeniably smart reaction to Aldi’s position in the UK supermarket space.’’
Aldi’s Specially Selected range, the discount retailer’s premium offering, promises to elevate the everyday with its diverse variety of high-quality food and drink products. With the range boasting the finest ingredients, often from renowned local suppliers, Aldi’s signature low prices remain consistent despite the range’s luxurious appeal.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Our Specially Selected range is at the heart of what we do. We work with an incredible team to provide a premium range that is good quality – but not expensive, as we believe that all of our shoppers deserve a taste of luxury. The range being recognised with such a prestigious accolade is a testament to this effort, and one that we are thrilled to receive.”
Aldi’s gold-standard accolades continue, including ‘Retailer Employer of the Year’ for the third time in four years.
One judge said: “Aldi seems to set the bar higher and higher every year with what they are doing for their colleagues. They take it seriously at all levels and for all grades.”
-ENDS-
[1]TheGrocer.co.uk – Own Label Range of the Year
[2] TheGrocer.co.uk – Retailer Employer of the Year
For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk
Product news
ALDI SLASHES PRICES ON BBQ MUST-HAVES JUST IN TIME FOR THE BANK HOLIDAY HEATWAVE
20 May, 2026- Shoppers can sizzle for less with savings of up to 30% across Specialbuy BBQ must-haves
- The Which? Best Value Brand of the Year[1] champion is forecasted to sell nearly one million burgers and over one million packs of sausages with savings of up to 17% across barbecue meat favourites[2]
- Reductions are available in stores from 20th May ahead of the Bank Holiday weekend
With temperatures set to soar this bank holiday weekend, Aldi is dropping its prices on a range of popular BBQs and foodie favourites, helping Brits get grill-ready for less. But shoppers wanting to get their hands on these bargains will have to be quick, as with all Specialbuys, once they’re gone, they’re gone!
Available from 21st May, those wanting to cook up a bank holiday feast can get their hands on Aldi’s BBQ items for a fraction of the price. The Enders Gas BBQ Urban II (WAS £99.99, NOW £69.99) is perfect for grilling in the garden, reduced by a sizzling 30%! For those with a smaller space, the convenient Tabletop Gas Griddle is also on offer, WAS £49.99, NOW just £39.99.
Also available in stores now, Aldi is cutting prices across its meat range as demand for barbecue favourites is set to surge.
The Which? Best Value Brand of the Year winner forecasts more than one million sausages and nearly one million burgers will be sold, with British Beef Quarter Pounders (4 pack) expected to see a whopping 120% increase in sales and Smash Burgers (4 pack) a 70% uplift, as both drop to £2.89 (from £3.49).
For lighter choices, the British Reduced Fat 5% Burgers (4 pack) and 5% Fat Beef Kebabs (4 pack) will be available for £3.49 (down from £3.99), while a range of Specially Selected Flavoured Burgers (2 pack) will also be reduced to £2.89 (from £3.49). Fans can choose from Caramelised Onion, Extra Mature Cheddar, Jalapeño and Hot Honey.
Steak lovers can also take advantage of new lower prices across premium cuts, with Specially Selected Wagyu Sirloin (approx. 227g) priced at just £8.99 (previously £9.49), Specially Selected Wagyu Ribeye (approx. 227g) at £9.49 (previously £9.99), and Specially Selected Wagyu Fillet (approx. 170g) at £10.99 (previously £11.49).
Additional savings include 21 Day Matured British Rump Steak (approx. 232g) reduced from £4.05 to £3.99, British Sirloin Steak (approx. 195g) from £5.29 to £4.49, and British Ribeye Steak (approx.195g) from £5.39 to £4.59.
To round off the occasion, Aldi’s Costellore Prosecco DOC (75cl) is also reduced to £4.69 (from £5.25), with more than 1.3 million glasses expected to be enjoyed over the long weekend. [1]
Other bank holiday reductions across Aldi Specialbuys include:
- Offering a chic, contemporary twist on Aldi’s garden classic is the NEW Standing Egg Chair, WAS £139.99, NOW £99.99.
- Back by popular demand, Aldi’s Robot Lawn Mower will make garden spaces neat and tidy with minimal effort, WAS £199.99, NOW £129.99.
- Perfect for cooling down on a hot summer’s day, Aldi’s returning Spa Pool WAS £249.99, NOW just £149.99 this bank holiday weekend.
- Bed-dazzle outdoor seating areas with the Wooden Garden Day Bed, WAS £199.99, NOW £149.99, magically switching from a chic 2-seat sofa to a luxurious full day bed in moments.
- Soak up the sun on the luxurious Lounge Set, WAS £79.99, NOW just £59.99 at Aldi this weekend.
- Add to outdoor spaces with the C-Shaped Side Table, perfect for accompanying garden furniture, WAS £19.99, NOW £14.99.
Aldi’s BBQ and garden ranges are available in stores now, while stocks last.
-ENDS-
For further information, images or to request a sample, please contact the Aldi press team on:
alditeam@clarioncomms.co.uk
020 7479 0910
www.facebook.com/AldiUK
www.twitter.com/AldiUK
www.instagram.com/AldiUK
[1] Based on internal Aldi data, 21st – 25th May