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  • Banoffee, Nutoka and White Chocolate and Raspberry will be amongst the quirky new Hot Cross Bun flavours in stores now
  • Supermarket’s Specially Selected Luxury Fruited Buns land top award from BOTH BBC Good Food[1] and Olive Magazine[2]
  • Aldi is offering 1,000 fans a voucher to purchase hot cross buns in store simply by emailing

Supermarket Aldi has just announced the launch of its most decadent, quirky range of hot cross buns to date, landing in stores just in time for Easter. From brand new additions such as an indulgent Nutoka hot cross bun to returning favourites including the sweet Caramelised Biscuit, the choices are a-bun-dant. And even better, Aldi’s hot cross bun range starts from just 16p a bun!   

First up, the long-time Aldi classic Nutoka, beloved by shoppers for being the superior alternative to Nutella, gets an Easter twist. Filled with a delicious mix of chocolate and hazelnut, the NEW Village Bakery Nutoka Hot Cross Buns (£1.25, 4 pack),will satisfy any sweet tooth as a breakfast treat or midday snack.In stores now.

Also taking the spotlight this Easter are Aldi’s NEWSpecially Selected Banoffee Hot Cross Buns (£1.25, 4 pack), making dreams crumb true for those who want to enjoy their favourite British staple in a bun. Packed with delicious caramel fudge pieces and enriched with hints of banana, this new treat has a delicious buttery biscuit taste. In stores now. 

For the ultimate combination of fruity and sweet, the NEW Specially Selected Raspberry and White Chocolate Hot Cross Buns (£1.25, 4 pack), are bound to hit the spot. Boasting chunks of creamy white chocolate and raspberries that get better with every bite, this one will have shoppers running to stores. In stores now.

Back by popular demand, are the Village Bakery Caramelised Biscuit Hot Cross Buns (£1.25, 4 pack). Inspired by Biscoff, the deliciously sweet caramel flavour of these buns had the nation going wild last year[i]. In stores from 26th February. Another one of Britain’s favourite flavour combinations, chocolate orange, will also be returning to Aldi in hot cross bun form with the Village Bakery Jaffa Hot Cross Buns (£1.39, 6 pack). Available from 17th March.

The classic Specially Selected Luxury Fruited Hot Cross Buns (99p, 4 pack) are packed with sultanas and currant goodness. The butterly delicious, fruited treats scooped up WINNING titles from both BBC Good Food and Olive Magazine – with judges hailing that “you can’t go wrong with these hot cross buns.”

Whilst Aldi’s Village Bakery Fruited Hot Cross Buns (99p, 6 pack) are perfect toasted and slathered in butter for a decadent treat. And finally, for an option that’s budget friendly but still butterly delicious, Aldi’s traditional Everyday Essentials Hot Cross Buns cost just 16p a per bun (65p, four pack). These gorgeously sweet yet balanced buns are infused with pungent seasonal spices. Available in stores now.

Aldi is also giving shoppers the bun-lievable opportunity to win FREE hot cross buns as the supermarket celebrates not one, but TWO industry accolades for its Specially Selected Luxury Fruited Hot Cross Buns (4 pack) – beating competitors, such as Tesco and M&S.

To allow Brits to taste these best-in-class buns ahead of Easter, Aldi has announced that it will offer 1,000 lucky fans a £5 voucher to buy hot cross buns – redeemable in any of its stores across the UK – that’s 20,000 buns in total!

The news comes as Aldi predicts more than 20 million hot cross buns to fly from shelves ahead of Easter Sunday.

Full T&Cs apply.

Aldi’s new flavoured hot cross buns will be available in store and online via Click & Collect from 26th February.




For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or