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ALDI WAGYU STEAK BEATS WAITROSE TO BE NAMED PRODUCT OF THE YEAR 

13 December, 2024

  • The award-winning tomahawk steak, named ‘Product of the Year’ for 20241 by the Quality Food Awards, is part of Aldi’s biggest ever decadent range of Wagyu products 
  • Landing in stores from 19th December  

The nation’s cheapest supermarket2 is launching its biggest ever range of Wagyu products after seeing demand for alternatives to the traditional turkey skyrocket last Christmas.

Named as ‘Product of the Year’, the 100% British Specially Selected Wagyu Tomahawk (£24.99 per kg) beat products from more expensive supermarkets including M&S and Waitrose to claim the top spot at this year’s Quality Food Awards. This showstopping main with its intricately marbled and juicy texture proves shoppers don’t need to break the bank to create an elevated dining experience. 

Hosts can add a touch of luxury to any gathering with the Specially Selected Wagyu Wing Rib (£24.99 per kg) — a delightfully rich and buttery choice that’s a no-brainer for a truly decadent dinner. 

Equally decadent, Aldi’s Specially Selected Peppercorn Crusted Wagyu Picanha (£24.99 per kg) includes a moreish marbling and peppercorn-crusted cut of tender Wagyu that’s bound to have guests coming back for seconds.  

What’s more, Aldi’s Specially Selected Wagyu Sirloin Joint (£29.99 per kg) provides a deliciously tender main course option. Generously seasoned with sea salt and crackled black pepper which forms an indulgent crust once roasted, this sirloin joint will simply melt-in-the-mouth.  

And for the ultimate festive indulgence, Aldi is launching the NEW Specially Selected Wagyu Chateaubriand (£39.99, 750g) to stores this Christmas, offering a crowd-pleasing tenderloin sure to meat and exceed all expectations.  All five Wagyu mains are landing in stores from 19th December.  

Finally, Aldi is catering for every occasion with its Mini Wagyu Burger Sliders with Cheese and Chimichurri (£4.99, 280g). These are the perfect bite-sized treats to greet guests at any festive gathering from parties to starters on the big day. Featuring the same juicy Wagyu beef and topped with gooey melted cheese or zesty chimichurri sauce, these sumptuous sliders are a taste sensation. Available in stores now. 

Aldi’s premium Wagyu Range is available in stores from 19th December. The Mini Wagyu Burger Sliders are available in stores now. 

-ENDS- 

For more information, please contact the Aldi Press Office on:
T: 0207 479 0910 or alditeam@clarioncomms.co.uk

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ALDI SLASHES PRICES ON BBQ MUST-HAVES JUST IN TIME FOR THE BANK HOLIDAY HEATWAVE

20 May, 2026
  • Reductions are available in stores from 20th May ahead of the Bank Holiday weekend

With temperatures set to soar this bank holiday weekend, Aldi is dropping its prices on a range of popular BBQs and foodie favourites, helping Brits get grill-ready for less. But shoppers wanting to get their hands on these bargains will have to be quick, as with all Specialbuys, once they’re gone, they’re gone!

Available from 21st May, those wanting to cook up a bank holiday feast can get their hands on Aldi’s BBQ items for a fraction of the price. The Enders Gas BBQ Urban II (WAS £99.99, NOW £69.99) is perfect for grilling in the garden, reduced by a sizzling 30%! For those with a smaller space, the convenient Tabletop Gas Griddle is also on offer, WAS £49.99, NOW just £39.99.  

Also available in stores now, Aldi is cutting prices across its meat range as demand for barbecue favourites is set to surge.

The Which? Best Value Brand of the Year winner forecasts more than one million sausages and nearly one million burgers will be sold, with British Beef Quarter Pounders (4 pack) expected to see a whopping 120% increase in sales and Smash Burgers (4 pack) a 70% uplift, as both drop to £2.89 (from £3.49).

For lighter choices, the British Reduced Fat 5% Burgers (4 pack) and 5% Fat Beef Kebabs (4 pack) will be available for £3.49 (down from £3.99), while a range of Specially Selected Flavoured Burgers (2 pack) will also be reduced to £2.89 (from £3.49). Fans can choose from Caramelised Onion, Extra Mature Cheddar, Jalapeño and Hot Honey.

Steak lovers can also take advantage of new lower prices across premium cuts, with Specially Selected Wagyu Sirloin (approx. 227g) priced at just £8.99 (previously £9.49), Specially Selected Wagyu Ribeye (approx. 227g) at £9.49 (previously £9.99), and Specially Selected Wagyu Fillet (approx. 170g) at £10.99 (previously £11.49).

Additional savings include 21 Day Matured British Rump Steak (approx. 232g) reduced from £4.05 to £3.99, British Sirloin Steak (approx. 195g) from £5.29 to £4.49, and British Ribeye Steak (approx.195g) from £5.39 to £4.59.

To round off the occasion, Aldi’s Costellore Prosecco DOC (75cl) is also reduced to £4.69 (from £5.25), with more than 1.3 million glasses expected to be enjoyed over the long weekend. [1]

Other bank holiday reductions across Aldi Specialbuys include:

  • Offering a chic, contemporary twist on Aldi’s garden classic is the NEW Standing Egg Chair, WAS £139.99, NOW £99.99.
  • Back by popular demand, Aldi’s Robot Lawn Mower will make garden spaces neat and tidy with minimal effort, WAS £199.99, NOW £129.99.
  • Perfect for cooling down on a hot summer’s day, Aldi’s returning Spa Pool WAS £249.99, NOW just £149.99 this bank holiday weekend.
  • Bed-dazzle outdoor seating areas with the Wooden Garden Day Bed, WAS £199.99, NOW £149.99, magically switching from a chic 2-seat sofa to a luxurious full day bed in moments.
  • Soak up the sun on the luxurious Lounge Set, WAS £79.99, NOW just £59.99 at Aldi this weekend.
  • Add to outdoor spaces with the C-Shaped Side Table, perfect for accompanying garden furniture, WAS £19.99, NOW £14.99.

Aldi’s BBQ and garden ranges are available in stores now, while stocks last.

-ENDS-   
 
For further information, images or to request a sample, please contact the Aldi press team on:    
   
alditeam@clarioncomms.co.uk   

020 7479 0910  

www.facebook.com/AldiUK    
www.twitter.com/AldiUK    
www.instagram.com/AldiUK 


[1] Based on internal Aldi data, 21st – 25th May

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